Senior Manager of Marketing

Job ID: 22802 

Meet Our Team:

Our Growth Marketing Team is accountable for driving client engagement, new pipeline and supporting existing pipeline at a global scale through the execution of regional marketing, partner marketing and growth programs. In addition, our team represents the full Marketing engine within each region and directly to clients and partners.

Picture Yourself at Pega:

Do you enjoy collaborating with partners, sales teams and clients to deliver business growth? Are you tired of running one-size-fits-all programs that struggle to break through the noise? If so, come join the Pega Growth Marketing team As the Senior Marketing Manager, Partners for EMEA, you will be fully responsible for creating the Partner Marketing strategy for Pega's EMEA Region, the execution of this strategy and performance of the partner marketing initiatives for the region.

What You'll Do at Pega:

• Drive joint go-to-market (GTM) strategies with Pega's EMEA partners, ensuring alignment with business plans.
• Collaborate with global and regional marketing teams to deliver integrated partner marketing initiatives.
• Plan and execute targeted joint campaigns, co-selling sprints, and industry-specific marketing programs.
• Develop and manage co-branded marketing assets, thought leadership content, and partner presence across digital channels.
• Oversee utilization of Marketing Development Funds (MDF) to maximize campaign impact.
• Lead planning and execution of partner events, summits, webinars, and digital campaigns across EMEA.
• Build and maintain strong relationships with partner marketing teams, ensuring alignment on goals and activities.
• Track and report on GTM KPIs, campaign performance, and ROI, providing insights for continuous improvement.
• Manage social media strategies, press releases, and communications aligned with Pega's brand standards.
• Serve as the primary marketing lead for partner initiatives in EMEA, ensuring cross-functional coordination and success.

Who You Are:

You are a strategic marketer with deep expertise in B2B SaaS ecosystems and partner marketing. Skilled at crafting joint value propositions and compelling messaging, you combine strong analytical capabilities with a data-driven approach to decision-making. Your proficiency in marketing automation, CRM systems, and digital tools enables you to manage multiple campaigns seamlessly. Known for exceptional project management and cross-functional collaboration, you thrive in fast-paced, global environments, building consensus across complex organizational structures while delivering measurable results.

What You've Accomplished:

• 7+ years of partner marketing experience, preferably with hyperscaler partnerships (AWS, Google Cloud, Microsoft Azure) or large Global Systems Integrators (GSI)  
• 10+ years proven track record managing complex B2B marketing campaigns and co-sell programs
• Experience with enterprise software sales cycles and technical solution marketing. 
• Background in multi-channel B2B marketing teams within enterprise software/SaaS environments
• Proven ability to operate in a high growth environment, experienced at navigating and succeeding in a rapidly evolving business
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience with low-code platforms, AI-powered solutions, or workflow automation technologies
• Previous experience working with GSI partnerships or technology alliance programs
• Familiarity with enterprise software sales cycles and B2B customer journey mapping

Pega Offers You:

• Opportunity to work with cutting-edge AI and low-code technology that's transforming how enterprises operate
• Collaborative, people-centric culture that values innovation and professional growth
• Hybrid work environment supporting excellent work-life balance
• Access to comprehensive benefits package and career development opportunities
• Chance to work with global partners and contribute to strategic business outcomes
• An innovative, inclusive, agile, flexible, and fun work environment

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AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes. We may support parts of our recruitment process with automatic processing and, if required by law, you may in such cases have the right to request human intervention, challenge the outcome of such processing and comment on it.

Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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