Event Sales Director

2 days ago

Farringdon, Greater London, United Kingdom Inspiring Search Full time

Job Purpose

Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.

This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.

Outline of Key Responsibilities

  • Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
  • Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
  • Work within a high-performing sales team to achieve clear KPIs and individual sales targets.
  • Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
  • Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience.
  • Accurately forecast and report on event revenue performance, pipeline development, and commercial trends.
  • Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities.
  • Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio.
  • Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise.

General Responsibilities

  • Undertake any additional duties as reasonably directed by Management.
  • Adhere to company practices and procedures.
  • Promote collaboration and communication across teams and departments.
  • Represent the organisation with professionalism and integrity in all external interactions.

Person Specification

Experience and Skills:

  • 10–12+ years' experience in sponsorship and event sales, with a proven track record of exceeding commercial targets.
  • Strong network of senior decision-makers across relevant sectors.
  • Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams.
  • Excellent negotiation, presentation, and relationship management skills.
  • Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends.
  • Strong financial acumen with experience in forecasting, budgeting, and commercial reporting.
  • Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools.
  • Confident and credible representative of the brand at senior level.

Attributes

  • Strategic and entrepreneurial thinker with a hands-on approach.
  • Highly organised, commercially astute, and results-focused.
  • Ambitious, proactive, and tenacious in pursuit of new opportunities.
  • Creative problem-solver with a passion for delivering exceptional partner experiences.
  • Positive and purpose driven and aligned with the brand's values and mission.

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