Digital Platform Manager

As the Digital Platform Manager you will be a technically strong and commercially minded Digital Manager / Shopify Developer to join our digital team.

The successful candidate will take ownership of multiple Shopify sites, enhancing functionality, performance, and user experience. Alongside web development, you will bring proven expertise in digital marketing execution, working with six-figure PPC campaigns and delivering SEO content strategies that drive traffic, sales, and long-term growth.

This is a developer-first role with marketing add-ons: perfect for someone who enjoys building and optimising e-commerce websites, while also having the commercial mindset to ensure those sites deliver results.

Key Responsibilities:

• Build, maintain, and optimise multiple Shopify websites, including custom theme development, Liquid coding, and third-party integrations
• Implement new site features, landing pages, and apps to enhance customer journey and maximise conversion rates
• Monitor and improve site speed, security, and overall technical performance
• Manage and optimise PPC campaigns (Google Ads, Meta, etc.) with six-figure monthly budgets, focusing on ROI and customer acquisition
• Plan and execute SEO strategies including on-page optimisation, content improvements, and technical SEO fixes
• Collaborate with internal teams to align website improvements with product launches, promotional activity, and brand objectives
• Analyse data and performance metrics (CRO, CPA, ROAS, organic visibility) to recommend and implement continual improvements
• Liaise with external partners or freelancers for specialist tasks as required

You:

You'll live and breathe our customer-first ethos, with a proactive and forward-thinking approach to learning and expanding your knowledge. You'll be driven to make a real success of your career, actively seeking to learn and understand new challenges and products. You'll be a real team player, working within a small technical team, taking pride in all that you do and the value you add to our customers and business

Us:

The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there's something for every project and every budget. As part of the Highbourne Group which proudly consists of City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we're proud of our reputation for selling quality products to both trade and retail customers and we're super excited about our future We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.

Benefits Package and Cultural Environment:

• Bonus
• Discounts, savings and cash back at numerous retailers
• Life assurance
• Extended family policy including maternity, paternity, additional annual leave and more
• Mental Health First Aiders and Employee Assistance Programme, we look out for each other
• Complete induction and a company that lets you grow and encourages development
• Financial education and loans
• Flexible working options
• A business striving to create an environment of inclusion so everyone can be their true self
• And more

We're passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don't want you to 'fit' our culture, we want you to enrich it.

We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.