Email and Retention Manager

Location:

Remote (UK-based)

Salary:

£30,000-£35,000

Apply:

About Affluent

We're a D2C growth agency that's generated £200M+ in revenue for e-commerce brands. We don't just run ads - we engineer scale. We combine strategic thinking with execution excellence, and we need a Klaviyo expert to lead retention strategy across our client portfolio. Because acquisition wins you the customer, but retention builds the empire.

The Role

You'll own retention strategy for 6-8 established e-commerce brands while directing our internal team of copywriters, designers, and email specialists.

Here's how it works:

You design the strategy and flow architecture, brief the team on what to build with precise technical requirements, QA everything before launch, and own the results. You're not building every email yourself - you're the strategic lead ensuring flawless technical implementation.

What You'll Do

• Lead client retention strategy and quarterly planning sessions
• Design complex Klaviyo flow architecture (segment logic, conditional splits, triggers, timing)
• Brief your team with clear technical requirements for flows, campaigns, and SMS
• Check all builds before launch - you're the final check for quality control
• Plan seasonal offers to support additional revenue and brand growth
• Define segmentation strategies using analysis, purchase behavior, and predictive analytics
• Present monthly performance reviews with data-driven recommendations
• Plan promotional calendars and coordinate cross-functional implementation
• Monitor retention KPIs (repeat purchase rate, customer LTV, flow revenue) and identify optimisation opportunities

This is your chance to shape how category-defining brands maximise lifetime value, reduce churn, and build loyal customer bases that fuel long-term growth.

Requirements

Essential:

• 3+ years strategic Klaviyo experience (agency or in-house)
• Deep technical knowledge: complex flows, segmentation, integrations, dynamic content
• Experience managing or mentoring team members (you'll be directing 3-4 specialists)
• Proven ability to QA technical builds and spot errors before they go live
• Track record where email/SMS retention drives 30-40%+ of total brand revenue (not revenue increase—actual channel contribution)
• Strong understanding of deliverability, list hygiene, and compliance
• Excellent client communication and presentation skills

Ideal Experience:

• Previous Senior Email/Retention Lead role
• SMS platform experience (Attentive, Postscript)
• Familiarity with Shopify, Recharge, Triple Whale
• Agency experience managing multiple clients simultaneously

Who You Are

• Strategic Klaviyo expert

who understands why approaches work, not just how to build them
- Natural leader

who can brief and guide without micromanaging
- Detail-obsessed

• you spot broken logic, incorrect segments, and edge cases instantly

• Data-informed

• metrics guide your strategy decisions

• Clear communicator

• you explain complex technical concepts to non-technical clients

• Self-sufficient

• you identify problems, design solutions, and brief seamlessly

Why Join Affluent

• Work with established e-commerce brands that have real budgets and ambition
• You have a dedicated team - focus on strategy, not building every asset yourself
• Fully remote with flexible hours (core overlap 9am-5pm GMT)
• High-performance culture that values collaboration and work-life balance
• Clear growth path: Retention Manager → Senior Retention Manager (increased autonomy, larger clients, mentoring junior strategists)
• 28 days holiday + birthday off
• £1,000 annual training budget + quarterly team training sessions
• Quarterly team meetups (travel covered)
• Pension contribution

The Reality Check

You'll manage 6-8 clients simultaneously. Some accounts are straightforward maintenance mode, others are complex growth projects. Expect busy periods around BFCM, product launches, and end-of-quarter pushes. You'll need to balance client demands with team capacity.

Client communication expectations: respond within 24 hours on weekdays. Occasional evening work during major launches (with time back in lieu). No weekend expectations outside of BFCM week.

How to Apply

Email

with:

• Your CV
• A brief example (3-4 sentences) of a retention strategy you designed, the technical complexity involved, and the measurable results it delivered
• LinkedIn profile (optional)