Senior Media Specialist, MAU

The Senior Media Specialist work to strengthen IYF's strategic messaging across all internal and external platforms including media, advocacy, and donor communications

What difference will you make?

The Fédération Internationale de la Jeunesse in English International Youth Federation (IYF), is an international non-profit youth organization network governed by the present Statutes and the Swiss Civil Code. It is politically neutral, and non-denominational, aiming to empower youth worldwide.

The IYF Department of Public Information (DPI) is responsible for developing and implementing the IYF Global Communications Strategy, strengthening support for the IYF by promoting key messages and strategies on priority youth issues, implementing global campaigns and coordinating communications and public information activities between headquarters, regional administrations and member counties.

The IYF Media & Advocacy Unit (MAU) works to attract positive attention for the IYF, strengthening recognition of our work and raising the profile of the organization. Strong media outreach, public events, and other multimedia advocacy tools are an important element of that work.

Mission Statement
To voluntarily represent, positively promote, and uphold the mission of "Empowering youth for a better world" in various programs and opportunities throughout the IYF interventions and the community.

What are we looking for?

Experience
Five years of relevant experience and results preferred at national level preferred in communications role, development, communications, blogging, youth issues, sport, women empowerment, youth-led organizations or another relevant field.

What will you be doing?

Overview
Under the supervision of the Chief, Media and Advocacy, the Senior Media Specialist work to strengthen IYF's strategic messaging across all internal and external platforms including media, advocacy, and donor communications. S/he will be responsible for supervising an integrated team of communications staff.

Responsibilities

• Implement and monitor the Global Communications Strategy
• Implement a Global Communications Strategy (GCS) based on corporate communications goals and priorities;
• Monitor and measure the impact of the communication strategy and make adjustments accordingly;
• Support Regional Administrations in designing and implementing regional external communications strategies aligned to corporate priorities;
• Integrate issue-based advocacy into the communications strategy around key priority areas;
• Improve the organizational positioning and brand advancement
• Position the IYF as a substantive thought leader within youth empowerment and promote its mandate, mission and purpose;
• Generate a pool of transformational success stories from the regions to be used at the global level, with an emphasis on multimedia;
• Develop and maintain contacts with partners through targeted outreach and advocacy;
• Increase coverage and understanding of our work in the region through media and donor outreach using communication tools and various types of media;
• Organize public campaigns;
• Promote, advocate and raise awareness around activities, results, flagship initiatives, through roundtable discussions, press conferences, briefing sessions, interviews, report launches, etc;
• Build relationships with journalists and media agencies;
• Assist and guide Country Teams on timely responses to reputational management inquiries raised by media and donors;
• Facilitate capacity-building, knowledge-sharing and quality control
• Provide guidance, coaching and mentoring to HQ communications staff, especially in the design and implementation of communications strategies/activities;
• Provide or facilitate communications training to Regional Communications focal points and Communications Assistants based in Country Teams;
• Ensure quality control over global publications, including compliance with IYF Brand toolkit.