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Paid Search Executive

2 weeks ago

London, Greater London, United Kingdom Go City Full time £60,000 - £80,000 per year
Description

Go City is transforming the way people see and experience the world's greatest destinations.

We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business' continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.

We listen to our customers, our partners and our team, to help improve our business every day. And that's where you come in For more information and to explore at our products, visit

Go City is looking for a Paid Search Executive to join our search team. This role supports the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend across global markets.

Reporting to the Search Director, as part of a search team of five people you will be responsible for driving acquisition campaigns within multiple platforms across global markets within the wider Performance Marketing team. You will be executing search strategies based on customer insights and market data, drive a range of paid search initiatives, and ensure we are seeing a profitable growth in pass sales.

The Paid Search Executive is responsible for managing search campaigns to achieve target performance metrics. This includes developing best-in-class text, video, and image creatives; conducting A/B testing of user journeys; applying sophisticated audience targeting; and optimising campaigns across platforms such as Google, Microsoft, Apple, and TikTok.

Key Responsibilities
  • Plan, execute and deliver paid search campaigns for Go City, ensuring all commercial metrics are delivered
  • Leveraging new technologies including AI to improve performance
  • Executing global strategies for Paid Search led by the Search Director
  • Own the testing of new channels, markets and platform betas for your destination cities
  • Platform management, budget allocation, performance monitoring, strategic testing and campaign expansion across platforms such as Google, Bing, Apple, Tik Tok.
  • Data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimisation
  • Measure success of campaigns through development of analysis - reporting where enhancements can be made
  • Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
  • Develop strong relationships within the marketing department and wider business
  • Work to develop and drive improved campaign efficiencies
  • Proactively keep abreast of the latest paid media trends to apply to the business, where applicable
  • We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day
  • Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

Skills, Knowledge and Expertise

Essential:

  • 1+ years background in managing PPC campaigns. Preferably working on accounts that have complexity in size, with larger budgets over $30k per month. Multiple geographical areas preferred.
  • Be familiar with all aspects of the end-to-end campaign process in Google Ads and Microsoft Ads
  • Highly goal-orientated individual who is driven by sales targets and an ambition to succeed
  • Strong analytical abilities and experience producing, interpreting, and presenting reports
  • Strong interpersonal and communication skills, both written and verbal English
  • Demonstrated ability to use initiative, and curiosity to identify opportunities
  • Knowledge and working experience of Google Analytics and holistic search strategies
  • Strong Excel skills as well as all other MS Office programs
  • Strong knowledge of B2C landscapes and the search landscape in general, preferably within the context of global markets
  • Sound understating of digital marketing in general, and in ecommerce

Desirable:

  • Experience working in a travel related business or familiarity with very granular equivalents with geographical complexity
  • Experience with executing SEO-related optimisations
  • Experience using bid management software such as Skai/Kenshoo or Google Search Ads 360 (DoubleClick Search)
  • Product Feed management within Google and/or third-party tools
  • Experience in using recent AI bid management tools
Benefits
  • Annual Go City Explorer Pass allowance
  • Enhanced pension contributions. (5% employer)
  • Life assurance: 4x your base salary
  • Time off:
  • Annual leave: 25 days + bank holidays
  • Option to buy additional 5 days annual leave per year
  • Floating bank holiday(s)
  • Upgraded Family Leave
  • 1x Community day. Take a day off to give back to the community
  • Work from Anywhere for up to 4 weeks per year
  • Health care cash plan
  • Personal Learning Budget & dedicated time for development
  • EAP providing access to counselling, finance support, etc.
  • Cycle to Work Scheme
About Go City

Go City is the world's largest multi-attraction pass company and was born in Boston and London in 1999 as Leisure Pass. In 2002, we became Smart Destinations International (SDI) and set about launching Explorer Passes in the world's best cities. In 2007 we launched the New York Explorer Pass and not long after, ranked #78 in the Top 500 of Inc. 5000 and #1 in Travel and Hospitality. In 2017, Europe's Leisure Pass Group, USA's Smart Destinations, and New York Pass came together to form the Go City brand.