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Brand & PR Manager

2 weeks ago

Aylesbury HP, United Kingdom e1a512fc-86b1-4b38-873c-d731e507eaca Full time £27,000 - £30,000 per year

Role Overview

The Brand & PR Manager owns Nyxi's brand reputation, storytelling, external communication, social media presence, and influencer/press ecosystem.

The Brand & PR Manager helps to ensures the brand is consistently visible, credible, and trusted across all external touch points.

Key Responsibilities

1. Public Relations

  • Develop and execute Nyxi's full PR strategy
  • Build and maintain relationships with journalists, editors, writers
  • Write press releases, press kits, and media briefs
  • Track coverage and report impact
  • Prepare PR assets with the Creative Graphic Designer
  • Build seasonal PR campaigns

2. Brand Building & Messaging

  • Own Nyxi's external messaging across all platforms
  • Ensure consistent brand voice, tone, and communication style
  • Create brand story narratives for:
  • Amazon listings
  • A+ content
  • Website
  • Social media
  • Influencer briefs
  • Inserts and customer education
  • Strengthen Nyxi's perceived authority, trust, and authenticity

3. Influencer & UGC Relationship Management

  • Build and manage a creator network
  • Identify creators on TikTok, Instagram, and YouTube
  • Negotiate collaborations (paid and unpaid)
  • Manage content calendars for influencer posts
  • Repurpose UGC for Amazon images, social content, and PR
  • Organise monthly influencer campaigns
  • Track performance of UGC and optimise strategy

4. Social Media Management

  • Run Nyxi's social channels
  • Plan and post 2–4 content pieces per week
  • Write captions, hashtags, CTA messaging
  • Maintain brand consistency across platforms
  • Repurpose PR wins, customer reviews, before/after content, and influencer videos
  • Maintain a simple monthly social media calendar

5. Content Writing & Website Articles

  • Write educational blog articles related to Nyxi's main product catagories
  • Optimise articles for SEO
  • Update website pages with fresh content
  • Build a press page with downloadable assets

6. Customer Communication & Experience

  • Write and refine Nyxi's communication templates:
  • Warranty emails
  • Troubleshooting guidance
  • Customer service tone-of-voice
  • Follow-up messaging
  • Oversee Amazon Q&A responses
  • Monitor review sentiment and create "Review Insights Reports"
  • Work with Sourcing and Creative teams to reduce negative reviews through messaging clarity

7. Brand Credibility & Award Management

  • Apply for awards and certifications:
  • Track application deadlines and submissions
  • Maintain a database of trust badges and certifications
  • Ensure PR badges get added to:
  • Images
  • A+ content
  • Storefront
  • Social content

8. Launch Support

  • Support Amazon Growth Manager with:
  • Launch messaging
  • Press releases
  • Influencer content scheduling
  • Including new PR assets into listing visuals
  • Ensure PR activity aligns with the Nyxi launch timeline
  • Build post-launch credibility for ranking acceleration

Required Skills & Experience

  • 2–4 years experience in PR, brand management, communications, or social media
  • Strong writing skills (press releases, brand stories, social posts)
  • Experience working with influencers or content creators
  • Basic SEO understanding (training provided)
  • Familiarity with consumer products or home appliances a plus
  • Excellent communication and relationship-building skills
  • Comfortable working with data insights (reviews, performance reports)
  • Highly organised and able to manage multiple projects simultaneously
  • A proactive, creative problem-solver

What Success Looks Like:

  • Consistent PR coverage and media mentions
  • Growing social channels with high-quality content
  • Strong influencer-driven UGC pipeline
  • PR badges and awards integrated into Amazon and other sales channel listings
  • Reduced negative reviews from improved messaging and education
  • Strong brand presence across platforms
  • Clear, consistent brand storytelling across the entire customer journey

Why Join Nyxi

You will be the voice and personality of a fast-growing home appliances brand.

Your work will directly impact customer trust, brand authority and the long-term reputation of Nyxi across the UK, EU, UAE, and US.

Job Type: Full-time

Pay: £27,000.00-£30,000.00 per year

Work Location: In person