Paid Media Specialist

Primary Function

Client is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers.

Duties & Responsibilities

• Develop and execute paid media strategies that align with brand, product, and event objectives
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
• Identify target audiences based on company objectives and provide recommendations for tailored messaging
• Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs
• Channel management & optimization
• Manage day-to-day operations of paid media campaigns, including testing and performance monitoring
• Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
• Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives
• In collaboration with the External Communications Manager, oversee media agency relationship
• Reporting & insights
• Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign
• Produce quarterly reports to be shared with senior leadership
• Provide post-campaign analysis and recommendations for future optimization
• Analyze performance data and translate insights into actionable recommendations to continuously improve results
• Industry creativity
• Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
• Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics
• Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
• Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines

Skills & Qualifications

• Strong experience in campaign design across programmatic media, search, and social media
• Experience managing and collaborating with media agencies
• Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms
• Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns
• Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• Proven experience managing digital advertising campaigns with a strong understanding of performance marketing
• Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs
• Ability to think both strategically and tactically
• Adaptable and open - unafraid to take on new challenges
• Curiosity & learning mindset
• Drive, self-reliance
• Delivery focused - turn abstract concepts into measurable results
• Persuasive - skilled in lobbying and driving consensus
• A team player, skilled in collaborating with internal stakeholders to achieve shared goals
• Pragmatic with a can-do mentality and a growth mindset
• Well-organized and effective time manager, methodical in approach

Education & Experience

• Minimum of 5 years of experience in digital paid media campaigns
• Experience of Blockchain/Web3

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.