Paid Media Specialist

**About us**

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in London with a team of over 190 the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem solving individuals to join their transformation and make their mark on our future.

**About the role**

**Title - Paid Media Specialist - North America**

**Full time**

**Permanent**

**London (hybrid)**

**Reports to the Paid Media Lead**

**Summary of the role but also what our team are up to**:
This new role has been created to support the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend focused on North American source markets especially the US. The role of Paid Media Specialist is responsible for managing acquisition campaigns for North America within the Paid Media team, primarily for search but with opportunities to support on display, social and video. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.

**What will you be responsible for /helping us to do?**
- Plan, execute and deliver paid media campaigns for Go City, ensuring all commercial metrics are delivered
- Develop ‘test, learn and refine’ plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimisation
- Support the testing of new channels, markets and platform betas
- Manage workload across multiple paid media projects with particular focus on Google Ads and Microsoft Ads, plus Facebook, Instagram, Reddit, TikTok and more
- Measure success of campaigns through development of analysis - reporting where enhancements can be made
- Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
- Develop strong relationships within the marketing department and wider business
- Work to develop and drive improved campaign efficiencies
- We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day
- Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

**Requirements**:
**What skills do you have that are essential in this role?**

Essential:

- 2+ years background in managing US market focused PPC and paid social / display / video campaigns (preferably with large budgets) on Google Ads and/or Meta - familiar with all aspects of the process
- Strong knowledge of US audience profile & consumer behaviour
- Highly goal-orientated person who is driven by sales targets and an aspiration to succeed
- Strong analytical abilities and experience producing, interpreting, and presenting management reports
- Strong interpersonal and communication skills, both written and verbal
- Demonstrated ability to use initiative, and curiosity to identify opportunities
- Excellent knowledge and working experience of Google Ads, Meta and Google Analytics
- Excellent Excel skills as well as all other MS Office programs
- Excellent knowledge of the general display, social, video and search advertising landscape, preferably within the context of global markets
- Sound understating of bid management software such as Skai (Kenshoo) or Google Search Ads 360
- Sound understating of digital marketing in general, and in ecommerce
- Sound understanding of other ad platforms e.g. Amazon, TikTok, Twitter, Reddit etc

Desirable:

- Experience working in a travel related business
- Experience using bid management software such as Skai/Kenshoo or Google Search Ads 360 (DoubleClick Search)
- Experience working in the US

**Benefits**

**The all important perks**:

- Competitive market rate salary
- Enhanced Pension Contributions
- Life Assurance at 4 x base salary
- Annual leave - 25 days per year + Bank Holidays
- Buy Annual Leave scheme (up to 5 days each year)
- Floating bank holiday
- Upgraded Family Leave
- Flexible and Hybrid working
- Work from Anywhere for up to 4 weeks per year
- Dedicated time for person