Head of Product Marketing

Head of Product Marketing & GTMAll potential applicants are encouraged to scroll through and read the complete job description before applying.About NumanFounded in 2018, we’ve already grown to a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations, giving people the tools they need to maximise life.To deliver on our transformative mission, we are guided by our five company values:Patients first.Learn Fast.Own the quality.Succeed together.Care deeply.Backed by top‑tier investors, Numan is already having a positive impact on hundreds of thousands of patients in the UK, and we want you to help us deliver this missionThe roleWe’re hiring a Head of Product Marketing & GTM to lead how Numan defines, positions, and launches its products, ensuring the voice of the customer is central to every decision. You will oversee the full product marketing and GTM function, guiding everything from audience research and product positioning to launch strategy and post‑launch optimisation. You will also manage Numan’s Consumer Research & Insights capability, ensuring that strategy and execution are grounded in a deep understanding of customer behaviour, attitudes, and needs.This role sits at the intersection of Product, Brand, Marketing, and Commercial teams. You will report directly to the CMO and lead a newly formed team across Product Marketing, GTM, and Consumer Insights.ResponsibilitiesDefining product positioning, value propositions, and narratives that resonate with customers.Leading go‑to‑market planning for Numan’s existing portfolio and new product launches, coordinating across Product, Brand, and Commercial teams.Translating customer insight into clear strategy and messaging.Overseeing qualitative and quantitative research programmes to understand audience needs and market trends.Monitoring the competitive landscape and identifying opportunities for differentiation.Creating repeatable GTM frameworks that drive clarity, speed, and impact.QualificationsExtensive experience in Product Marketing, GTM, or insights‑driven roles.Proven success launching and scaling products, ideally within D2C, tech, or health sectors.Strong understanding of research methods and data‑driven storytelling.Excellent collaboration skills across Product, Marketing, and Commercial teams.Curiosity, creativity, and a bias for clarity and action.BonusExperience building and scaling insight‑led GTM teams.Familiarity with regulated or healthcare markets.Experience in turning research into an actionable strategy and measurable commercial impact.BenefitsShare options25 days holiday + bank holidays (increasing to 30 the longer you stay)Health insurance with VitalityEnhanced maternity and parental leaveNursery benefit provided by YellowNestEmployee assistance programme (therapy, financial planning, discounts)Generous pension (both employee and employer contributions)Flexible working options, including a dog‑friendly office in FarringdonPersonal training and development budget via LearnerblyWellhub membership (over 2,000 locations in the UK)Free office snacks (breakfast, soft drinks, tea, coffee)Cycle to work schemeSeason ticket loanDiscount on Numan products for friends and familyPaid volunteering daysExtra 2 weeks off once you reach your 5th anniversaryDiversity at NumanPeople are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. xpwpeyx Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.#J-18808-Ljbffr