Marketing Manager Head Office · Wenzel's Head Office and Bakery

Wenzel's The Bakers; Marketing Manager RoleRead the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Location: Sunley House, Old's Approach, Tolpits Lane, Watford, WD18 9TBTo find out about Wenzel's please follow the link, You can also find us on Instagram, Facebook and Twitter.What we offer:Work laptop and phonePrivate Healthcare coverFree meal provided every shift and 50% off all other foodEnrolment to company pension schemeHoliday entitlement of 28 days including bank holidaysDay off for your Birthday – paid day off in addition to your holiday entitlementStaff incentives including competitions and bonus schemesFree employee benefit scheme, offering discounts at almost 1000 online and in‑store retailers, gyms, restaurants, cinemas, travel and lots moreA Wellbeing Centre, helping to create a happier and healthier lifestyle, as well as an employee assistance 24/7 helpline offering free confidential advice and supportPay & Hours:We offer a competitive pay of £50,000 to £60,000 for the Marketing Manager role, depending on experience.About Us:Wenzels the Bakers, renowned for our exceptional quality and passion for bakery products, is on the lookout for an innovative and dynamic Marketing Manager to join our team. With a rich history and a forward‑thinking approach, we are dedicated to delivering outstanding customer experiences through our delectable range of products and services.The Role:As Marketing Manager, you will own the day‑to‑day delivery of the Wenzel’s brand and marketing activity. You’ll manage and develop our marketing strategy, lead campaigns from idea to launch, and make sure our brand shows up consistently across digital, in‑store and print. This is a blended strategic and “roll‑your‑sleeves‑up” role: one day you’ll be working on brand strategy and budgets, the next you’ll be signing off creative, building a Meta campaign or briefing new POS for stores.Key ResponsibilitiesBrand & StrategyAct as a guardian of the Wenzel’s brand across all channelsTranslate brand and business objectives into clear, actionable marketing plansWork with internal teams (Operations, Product, People, Finance, etc.) to develop and launch campaigns that drive sales and brand growthTeam ManagementLine‑manage and support the Marketing and Social Media Assistant, setting objectives, giving feedback and helping them growCoordinate with external agencies and freelancers where required (photography, design, media, print, etc.)Campaigns & ContentPlan and deliver integrated campaigns across digital, in‑store and local marketing (seasonal, product launches, store openings, recruitment, etc.)Oversee content calendars and creative for social, email and website, ensuring on‑brand messaging and tone of voiceBrief and sign off artwork for digital assets and print (POS, window vinyls, leaflets, posters, etc.)Digital MarketingManage always‑on performance activity, particularly Meta Ads (Facebook/Instagram), including audience targeting, creative testing and optimisationSupport with other paid media as needed (e.g. Google, local digital, partnerships)Monitor and report on digital performance, suggesting improvements to drive ROIBudget, P&L & ReportingManage the marketing budget day‑to‑day, ensuring spend is tracked, controlled and delivers valueSupport the wider team with marketing input into the P&L (campaign performance, ROI, sales uplift, etc.)Report regularly on campaign results, customer insights and market trends, turning data into clear actionsCustomer & Store FocusWork closely with Operations and store teams to ensure campaigns land effectively in shopSupport local store marketing activity, ensuring materials and messaging are consistent and on brandKeep close to customer feedback and competitor activity to inform future plansEssential Skills & ExperienceSolid experience in a marketing role (ideally Marketing Manager or senior executive ready to step up), preferably within retail, hospitality or FMCGProven experience running paid social / Meta advertising campaigns and using analytics to optimise performanceExperience managing or mentoring at least one direct report or junior team memberConfident working across both digital and print (from social ads to in‑store POS)Comfortable managing budgets and tracking spend against performanceStrong copywriting, briefing and stakeholder management skillsHighly organised, able to manage multiple projects and deadlines at onceExperience with email marketing and CRM toolsDesirableExperience working with multi‑site retail or franchise‑style businessesFormal marketing qualification (e.g. degree in Marketing/Business or CIM)BenefitsCompetitive salaryOpportunities for professional growth and developmentA dynamic and supportive work environmentEmployee discounts on our delicious productsWenzels the Bakers is an equal opportunities employer and strongly supports diversity in the workplace.How to ApplyIf you feel you are the right fit for Wenzel’s please click “apply now” to be directed to our recruitment portal. xpwpeyx From there please follow the steps as required.WENHO#J-18808-Ljbffr