Head of Marketing Strategy, Planning

Head of Marketing Strategy, Planning & PerformanceFind out more about this role by reading the information below, then apply to be considered.Join to apply for the Head of Marketing Strategy, Planning & Performance role at Royal LondonReporting to the Group Brand and Marketing Strategy Director this role leads the Marketing Strategy, Planning and Performance team. In collaboration with Senior Leaders, you will set the brand and marketing strategy and oversee the quarterly rolling planning process to ensure that the aggregate plan consistently prioritises outcomes aligned to the strategy across brand and marketing teams and the Royal London Group. You will ensure the plan is continuously optimised against objectives, resource and investment, and leverage expansion of strategic MI capability/output.Contract Type: PermanentRole Grade: DLocation: London, Edinburgh or Alderley Park (Wilmslow)WorkingStyle: Hybrid 50% home/office basedStrategic Methodology & Insight DevelopmentDesign and implement robust frameworks for marketing strategy developmentEstablish processes for gathering, synthesising, and interpreting market, customer, and competitor intelligence to inform strategic decisions.Set up regular performance tracking mechanisms, to monitor progress against strategic objectivesIntegrated Marketing PlanningOversee the creation and ongoing refinement of a unified marketing plan that aligns with Royal London’s strategic goals, optimises resource allocation, and manages costs effectively.Ensure the plan incorporates input from all brand and marketing teams and is responsive to changing business priorities and market conditions.Lead the annual planning cycle and quarterly refreshes, coordinating submissions and ensuring alignment with both short-term and long-term strategic objectives.Performance Optimisation & KPI ManagementDevelop and maintain a suite of strategic Key Indicators (KIs) to measure marketing effectiveness, efficiency, and impact.Continuously review capacity and cost metrics, making recommendations for resource reallocation or process improvements to maximise value.Use data‑driven insights to identify opportunities for optimisation and drive continuous improvement across all marketing activities.Management Information (MI) & ReportingExpand the capability and output of strategic Management Information (MI) systems, ensuring timely, accurate, and actionable reporting for senior leadership.Ensure reporting frameworks are scalable and adaptable to future business needs.Financial Expertise & CollaborationDemonstrate strong financial acumen in managing budgets, forecasting, and investment planning for marketing initiatives.Build and maintain effective partnerships with the Finance team to ensure rigorous financial governance and alignment with organisational priorities.Lead financial reviews and contribute to business cases for strategic marketing investments.Operational Tools & Capability DevelopmentCollaborate with operations to design, implement, and scale planning tools and systems that drive efficiency and support strategic priorities.Identify and deploy technology solutions that enhance planning processes, resource management, and performance tracking.Champion the adoption of best practices and continuous improvement methodologies across the marketing strategy, planning, and performance team.About you:Proven marketing experience in a highly regulated industryExperience in developing an effective planning capability, leveraging new tools, processes and ways of workingStrong commercial and analytical acumenExcellent communication, negotiation, influencing, and leadership skills.Self‑sufficient, driven, and able to deliver through effective leadership.Foster a positive, collaborative, and high‑performing team culture.If you think you would be a great fit for our team at Royal London but don’t meet all the requirements of the role, please get in touch as your application will still be considered.About Royal LondonWe’re the UK’s largest mutual life, pensions and investment company, offering protection, long‑term savings and asset management products and services.Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.Inclusion, diversity and belongingWe’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. xpwpeyx Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.#J-18808-Ljbffr