Head of Marketing

3 days ago

Manchester, United Kingdom Lloyds Banking Group Full time £150 - £200

Job SummaryMake sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Title: Head of Marketing (B2C) - Lloyds LivingLocation: ManchesterReports to: Managing Director - Property ManagementWorking pattern: Hybrid – at least four days per week at office sites.Job DescriptionAs Head of Marketing, you will lead Lloyds Living’s B2C marketing strategy, driving brand awareness, engagement, and growth. The role requires strategic vision, creativity, and leadership to deliver impactful campaigns across digital and traditional channels.Key ResponsibilitiesStrategic Leadership:Develop and execute Lloyds Living’s property marketing strategy aligned with business objectives.Lead brand positioning across property marketing offerings and ensure consistency across all touchpoints.Build a view of customer demographics for targeted marketing campaigns.Manage property marketing budgets and ROI tracking.Team Management:Build and mentor a high‑performing property marketing team.Set clear goals and conduct regular performance reviews.Campaign Delivery:Oversee multi‑channel campaigns including digital, social, print and events.Ensure timely execution and quality of all marketing initiatives.Operational Delivery:Collaborate with mobilisation and letting teams to ready developments for launch, including marketing collateral.Track effectiveness of marketing efforts and prioritise initiatives.Stakeholder Engagement:Collaborate with senior leadership and cross‑functional teams to support growth initiatives.Present marketing performance and insights to stakeholders.Essential RequirementsOver 5 years proven experience in senior marketing leadership roles within the property sector.Experience building marketing teams in the property sector.Strong strategic and creative thinking skills.Expertise in digital marketing and analytics.Excellent communication and stakeholder management skills.Knowledge of brand development and content strategy.BenefitsA generous pension contribution of up to 15%An annual performance‑related bonusShare schemes including free sharesBenefits that can be adapted to your lifestyle, such as discounted shopping30 days’ holiday, with bank holidays on topRange of wellbeing initiatives and generous parental leave policiesSeniority levelExecutiveEmployment typeFull‑timeJob functionMarketing and SalesEEO StatementLloyds Banking Group is an equal opportunity employer committed to building a workforce that reflects the diversity of the customers and communities we serve. xpwpeyx We celebrate diversity, provide workplace adjustments for colleagues with disabilities, and welcome candidates from all backgrounds.Flexible Working OptionsHybrid Working, Job ShareJob DetailsEnd Date: Sunday 14 December 2025Salary Range: £0 – £0

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