Senior Brand Manager

2 weeks ago

Thame, United Kingdom Travelodge Hotels Limited Full time

Shape the next chapter of one of the UK’s most iconic brands.Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.Are you a strategic, creative and commercially minded brand leader looking to make a big impact? At Travelodge, we’re on a mission to evolve our brand and customer experience – and we’re looking for a Senior Brand Manager to help drive that change.The RoleThis is a high-impact role at the heart of our Brand & Marketing team, with broad scope and real influence. As Senior Brand Manager, you’ll lead the development and execution of our brand strategy and multi-channel communications, ensuring consistency, relevance, and differentiation across all customer and colleague touchpoints.You’ll work closely with cross-functional teams – including Product & Proposition, Digital, PR and internal Comms – and manage multiple agency partners to bring our brand to life across ATL, digital, social, and in-hotel channels. You’ll also play a hands-on role in key business initiatives, from launching new propositions to leading creative campaigns and driving our social media strategy.What you’ll be doing:Translate customer insights into actionable strategies and compelling brand storiesDevelop and lead our annual brand communications calendar across digital, ATL, PR and socialCreate and deliver integrated campaigns and product launches that resonate with diverse customer segmentsOwn and evolve our social media strategy to build engagement and advocacyLead brand marketing support for key initiatives including new product launches, proposition development and innovationManage internal brand guardianship and ensure consistency across all channelsMonitor brand performance and competitor activity to inform strategy and optimise resultsCoach and manage direct reports, and lead agency partnerships to ensure creative excellence and deliveryOversee the brand marketing budget and drive value across spendWhy Travelodge?We’re a brand on the move. With over 600 hotels across the UK, Travelodge is a well known household name – but we’re not standing still. We’re investing in our product and our brand. You’ll be part of a team that’s passionate about making Travelodge the hotel of choice.We believe in being inclusive, collaborative, and bold. We want people to bring their full selves to work – and thrive. Our Better Me wellbeing programme and learning culture are just part of how we support our colleagues to grow and succeed. xpwpeyx What We’re Looking ForExtensive experience in multi-channel marketing experience in fast-paced, customer-focused, multi-site environmentsProven experience in leading brand strategy and integrated campaigns across ATL, digital, social and PRExcellent creative judgement and copywriting skills – you know what good looks like and how to get thereStrategic and data-driven, with strong commercial acumenHands-on, collaborative, and comfortable managing multiple work streams and stakeholdersConfident managing agencies and suppliers, with a track record of delivering quality and valueExperience managing and developing peopleComfortable working in a dynamic, fast-changing environment – calm under pressure and solutions-focusedWhat You’ll Get in ReturnHybrid working: minimum 60% in office (more if you choose)50% personal hotel discount + Friends & Family rates25 days’ holiday + bank holidays (increasing with service)Contributory pension schemeLearning and development#J-18808-Ljbffr

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