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Director of Sales Marketing
2 weeks ago
Human Resources Director at Dalmahoy Hotel & Country ClubDo you have the right skills and experience for this role Read on to find out, and make your application.Position: Director of SalesReports to: General ManagerJOB SUMMARYDalmahoy is located 7 miles from Edinburgh’s city centre, surrounded by beautiful Scottish countryside, just off the A71 lies the four-star Dalmahoy Hotel and Country Club. With spectacular views to Edinburgh Castle and the Forth Bridges, it is a celebration of Scottish heritage dating back to the 13th century.With 18 operating departments and up to 250 employees, Dalmahoy offers unrivalled opportunities to progress your career across many different roles and disciplines.Come and join usThe Director of Sales is responsible for maximising both revenue and profit. Planning and implementing sales and marketing strategies, both short and long term, targeted towards existing and new markets. The DoS works in conjunction with the Marketing Manager to support these strategies, by ensuring the team deliver on the following points.Essential FunctionsDevelops and implements strategic sales plans and forecasts for all areas of the business (Rooms, F&B, Golf and Leisure) to achieve agreed objectives.Develops and manages sales operating budgets and forecasts.Collaborates on advertising and promotional activities in conjunction with the Marketing Manager; including print, online, electronic media, and direct mail, maintaining a consistent brand image.In conjunction with the General Manager and Director of Revenue, develops and recommends product positioning and pricing strategies to maximise revenue and profit.Oversees and evaluates market research and adjusts sales strategy to meet changing market conditions and consumer trends and provides the lead at sales strategy meetings.Prepares regular sales reports showing sales volume, potential sales, and areas of proposed sales and marketing activities.Reviews and analyses sales performance against objectives to assess effectiveness and amends future direction where appropriate.Monitors competitor products, sales and marketing activities.Sources, establishes and maintains strong relationships with industry influencers and key strategic partners.Oversees the RFP process.Guides preparation of sales and marketing activity reports and presents to management, along with supplemental marking activity.Directs sales forecasting and sets performance goals accordingly.Directs staffing, training, and performance evaluations to develop and control sales and marketing activities.Represents the company at trade shows/meetings to promote the hotel.Meets with key clients and helps members of the sales & marketing team with maintaining relationships, negotiating and closing deals.Coordinates liaison between sales and other hotel departments.Energetic, highly motivated, with an enquiring mind and a desire to drive excellence and innovation in pursuit of business growth and success.Demonstrates a high level of business acumen and an understanding of how decisions impact the P&L account.Detail-oriented with proven ability to assimilate, analyse and interpret complex data accurately and to strict timeframes.Responsible, reliable and able to command a high level of credibility.Experience of handling a fast-paced business operation and in critical decision making.Possesses exceptional people management and coaching skills: is a strong team player with outstanding relationship building skills.Adept at managing good working relationships with all parties.Demonstrates exemplary levels of integrity, fairness and transparency.Has a straightforward, articulate and persuasive communication style, able to influence across all levels.IT literate, preferably with an understanding of Opera.Supervisory ResponsibilityThis position manages all employees of the Sales & Marketing department, Senior Event Manager and Assistant Revenue Manager and is responsible for the performance management and hiring of the employees within this area.This role operates within a professional environment and includes significant and high-level customer and client facing responsibilities.The successful candidate will exemplify and portray the highest levels of professionalism.Preferred Education and ExperienceDegree qualification or equivalent.Three years’ comparable experience in a 4- or 5-star hotel with golf and leisure facilities.Evidence of a strong track record of developing a hotel business and delivering to agreed targets.Other DutiesThis job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time, with or without notice, at the reasonable request of management.Seniority levelDirectorEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesHospitality#J-18808-Ljbffr
