PR Director

Job Description : IntroductionIf you think you are the right match for the following opportunity, apply after reading the complete description.Dentsu is an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo Japan and now present in over 145 countries and regions it has a proven track record of nurturing and developing innovations combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media CXM and Creative while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands people and society.Were hiring a PR Director to work from our office in Manchester or Leeds on an a 1 year FTC basis.Role PurposeYoull lead within the PR team part of our integrated Total Search Community collaborating closely with SEO Social Studio and Research teams. You will head up a team of digital PR specialists and deliver high-performing digital PR strategies through creative ideas a strong news sense and high-quality content. Your work will align with SEO performance goals demonstrating true impact for our clients.As a leader of a PR team with varying levels of experience and knowledge you will be required to oversee team delivery QA work and lead the development and training of the team.We want an individual who is willing to challenge the way we work our thoughts and processes. Digital PR is a moving feast and how we operate as a team needs to reflect that. You will be responsible for evolving our digital PR proposition alongside the other PR directors and looking at how we measure team and individual performance and target setting.Were also looking for a strong leader one who people look up to as youll manage 2-3 Managers who will in turn manage a team of executives and assistants.Wed require you to work with each specialist AD and their respective disciplines to upsell grow and drive accounts.Key ResponsibilitiesLead up to four key client accounts as the strategic PR lead ensuring excellence in delivery and performance. Champion cross-functional collaboration to integrate PR with SEO creative and social strategies.Line leadership goal setting and performance reviews of 2-3 ManagersTalent managing including training talent identification recruitment and review processesDeliver innovative award-winning PR campaigns on a consistent basisWork with the SEO team to Identify the right strategies for clients supported by a good reporting framework to show performanceCreation of regular case studies post-campaign analysis and reflection materialsIdentifying upsell and cross-sell opportunities to generate new revenueProcess development and implementationSeeing product innovation from idea to roll outContribution to our industry reputation through industry awarenessLead PR contributions in new business pitches. Develop thought leadership content to elevate our industry profile.Skills / QualificationsPrevious experience working at an agency delivering incredibly high standard of workProven track record at dealing with clients at a senior levelExamples of high performing (digital) PR campaigns across multiple industries and clientsGreat leadership traits including line managementThe ability to coach and mentor team members across different levelsStrong analytical mindset with proficiency in PR and SEO performance tools (e.g Google Analytics Ahrefs BuzzSumo).Curiosity around the way that AI / LLMs are changing the brand comms landscapeVery strong communication skills both internally and externallyQuick thinking and be able to react well to change and challenging situationsWhat we offerThis is a FTC rolefor 12 monthsThe team is based from either the Manchester or Leeds office and work on a hybrid basisAs well as a competitive salary youll enjoy a benefits package that you can tailor to your needs.Inclusion and DiversityAt dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.Location: Manchester – Bonded WarehouseBrand: Du MediaTime Type: Full timeContract Type: Fixed Term Contract (Fixed Term)Required Experience: DirectorKey Skills: Arabic Speaking, Lifting Equipment, DCS, Factory, Air CompressorsEmployment Type: Full-TimeExperience: yearsVacancy: 1#J-18808-Ljbffr