Digital Mobile Marketing Manager

1 day ago

City Of London, United Kingdom Aerbo & Hansen Aps Full time

Role Overview Digital Mobile Marketing Manager role at Aerbo & Hansen Aps. Global iGaming client with multi-million-pound search budget focused on UK, Spain, Canada, LATAM. Fast-paced collaborative environment. Looking to drive performance, creativity, excellence. Key Responsibilities Set up, optimize, report on mobile campaigns: App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns. Plan, deliver and execute monthly, quarterly, annual marketing plans with Digital Marketing Manager and Country Managers globally. Monitor and deliver mobile performance within KPIs: growth volume, conversion rates, CPA, LTV. Report on channel performance daily, weekly, monthly to stakeholders. Communicate with, challenge and influence senior stakeholders. Deliver complex mobile marketing strategies, identify in-app fraud, mitigate, assist on ASO, creative, conversion optimization. Identify and provide evidence on assisted conversions to stakeholders. Collaborate on marketing plans for mobile campaigns. Identify and test new channels outside existing mix to add scale. Assist on in-housing additional markets 2025-2026 per plan. Identify opportunities for automation and efficiency through advanced technical solutions. Work closely with internal BI team and Marketing Analyst to identify cost savings and enhance performance. Develop robust tracking and measurement systems with BI/MA and other stakeholders. Collaborate with Interim Head of Mobile to build robust test and learn creative strategies. Qualifications & Experience Minimum 4 years experience in Mobile Marketing within the UK; experience in other markets highly beneficial. Previous experience in iGaming industry advantageous. Experience working in a digital performance agency a plus. Proven ability to build and execute creative strategies that drive measurable results. Hands‑on experience across major performance marketing platforms: Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads. Expert understanding of digital tracking, measurement, reporting tools: AppsFlyer; Mobile Fraud Prevention tools; Analytics platforms: Firebase, GA4. Experience in digital marketing planning and forecasting. Excellent written and verbal communication skills; engaging stakeholders. Strong teamworking and relationship‑building; experience collaborating across multiple countries. Exceptional organisational and multitasking; manage multiple projects. Deep understanding of online marketing concepts, strategies, best practices. Up to date with latest search and platform innovations; maintain contacts within mobile marketing industry. Experience working with multinational organisations; understanding cultural and regulatory differences. Highly data‑focused; gather insights, identify actionable trends, present findings clearly. Tech‑savvy; evaluate, purchase, implement new technologies. Strong analytical acumen to uncover insights and craft compelling narratives. Benefits 24 days annual leave, additional days after 3 years of service. Hybrid model: 3 days office, 2 days remote. Competitive salary plus annual bonus (eligible after probation). Private healthcare and life insurance upon completion of probation. Participation in company pension scheme. Monthly lunches, corporate gatherings, many activities. Chance to advance professionally inside one of the world's largest iGaming organisations. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Marketing Services #J-18808-Ljbffr

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