Senior Demand Planning Manager

Overview We are Naked Wines, a UK wine club that delivers independent wines directly to customers. Our team ships over 1 million cases a year and we’re looking for a Senior Demand Planning Manager to strengthen how we plan, forecast and grow. Location & Flexible Working The role can be based in London or Norwich – 2 days per week at the primary office with occasional visits to the other office. Responsibilities Lead and improve the S&OP demand‑planning process using data‑driven forecasting. Create, maintain and enhance demand forecasts across all product segments. Build forecasting models using Python, SQL and advanced Google Sheets. Apply statistical forecasting techniques – time‑series modelling, regression, machine learning – to improve accuracy. Use scenario planning to model promo uplift, market uncertainty, trend shifts and best/worst‑case demand outcomes. Analyse demand drivers, seasonality, customer behaviour and commercial impacts to improve forecast accuracy. Work closely with Sales, Marketing, Supply, Finance, Category Management, Logistics and Operations to align demand assumptions. Present forecast results, demand risks and opportunities in S&OP meetings with clear, evidence‑based recommendations. Support portfolio and innovation planning by forecasting new wines and product launches. Monitor market trends, portfolio performance, product‑lifecycle stages and customer behaviour to identify opportunities. Track and report forecasting KPIs: accuracy, bias, baseline stability, promo uplift accuracy and demand variability. Carry out root‑cause analysis when forecasts differ from actual results. Improve forecasting tools, automation workflows, dashboards and data pipelines. What you’ll bring Experience in demand planning, forecasting or S&OP within a product‑led or fast‑moving environment. Strong analytical skills with the ability to interpret complex datasets. Knowledge of statistical methods such as time‑series forecasting, regression analysis, clustering or machine learning. Advanced Python skills (pandas, NumPy, statsmodels, scikit‑learn, Prophet) for forecasting model development. Proficiency in SQL for data extraction and modelling. High capability in Google Sheets for analytical modelling and scenario analysis. Experience using data visualisation tools (Power BI, Tableau, Looker). Ability to automate forecasting workflows and improve data quality. Experience with ERP/MRP or planning systems (e.g. SAP, Oracle, NetSuite) is beneficial. Communication & Collaboration Ability to explain analytical findings in a clear, structured way. Experience working with cross‑functional teams to support alignment across commercial and operational functions. Confidence discussing forecast assumptions, risks and demand drivers with both technical and non‑technical audiences. Commercial & Operational Understanding Understanding of commercial planning, promotional strategies, product lifecycles and sales processes. Knowledge of how demand planning connects to supply planning and inventory strategy. Ability to consider service levels, operational feasibility and financial goals when forecasting. Benefits A competitive salary of £40‑50k per annum (depending on location) plus annual bonus opportunity. Personal healthcare and a £300 annual personal development budget. 26 days holiday plus bank holidays (you can buy or sell holiday). £450 per year for our wine club subscription. Paid leave to volunteer and well‑being support (Mindfulness, Headspace, Champions). Enhanced parental leave, honeymoon leave and other family‑friendly benefits. Equal Opportunities At Naked Wines we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. Accessibility and Adjustments: Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. If you have specific requirements or need adjustments at any stage of the application or interview process, please let us know. #J-18808-Ljbffr