CRM Data Analyst

5 days ago


Greater London, United Kingdom Burberry Full time

CRM Data Analyst (Maternity Cover)Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand’s ambition to deliver exceptional client experiences.RESPONSIBILITIESBuild, maintain, and optimize customer data models and segmentation frameworks in DatabricksIdentify customer insights and trends that inform personalization, targeting, and strategic decision‑makingDesign and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholdersEnsure data governance and consistency across global CRM and analytics platformsCollaborate with cross‑functional teams to support omnichannel initiatives and clienteling tools, particularly with Data SciencePERSONAL PROFILE5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sectorStrong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysisSolid understanding of CRM principles, customer segmentation, and campaign measurementExperience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)Proven experience creating and maintaining reports and dashboards in Tableau and LookerStrong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insightsExcellent communication skills and stakeholder management, with the ability to present findings to non‑technical audiencesA passion for fashion, luxury, and customer experienceMEASURES OF SUCCESSFull insight into the operations of the BPC regional teams, benchmarked with retail, resulting in increased productivity and profitabilityRegular, effective, timely reporting and analysisTimely delivery of all assigned projectsSeniority levelMid‑Senior levelEmployment typeFull‑timeJob functionBusiness Development and SalesIndustriesIT Services and IT ConsultingEQUITY STATEMENTBurberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience. #J-18808-Ljbffr


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