Marketing Associate Director

Marketing Associate Director - Partner & AlliancesJoin to apply for the Marketing Associate Director - Partner & Alliances role at Wolters KluwerLocation: UK or USA (hybrid)Department: Marketing | Partner EcosystemReports to: VP, Marketing, CP & ESG TagetikAbout The RoleWe’re looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.What You’ll DoStrategic Leadership & ExecutionDevelop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.Content & CommunicationLead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.Event & Program SupportSupport partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.Enablement & InfrastructureCreate standardized partner presentation decks and materials.Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.Measurement & OptimizationTrack and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.Continuously optimize campaigns and programs based on performance data and partner feedback.What You Bring7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.Demonstrated success in building and executing global partner marketing strategies.Strong understanding of strategic alliances, especially with consulting firms and system integrators.Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.Bachelor's degree in Marketing, Business, Technology or related field.Ability to travel 25% domestic and international.Why Join Us?Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:Shape the future of our global partner ecosystem.Work with industry-leading partners and internal teams across geographies.Deliver high-visibility programs that directly impact pipeline and revenue. #J-18808-Ljbffr