Marketing Associate Director

Marketing Associate Director - Partner & Alliances page is loaded## Marketing Associate Director - Partner & Alliancesremote type: Hybrid (8 days/month)locations: GBR - London, Canada Squaretime type: Full timeposted on: Posted Todayjob requisition id: R0051864**Associate Director, Global Partner Marketing****Location:** UK or USA (hybrid)**Department:** Marketing | Partner Ecosystem**Reports to:** VP, Marketing, CP & ESG Tagetik**About the Role**We’re looking for a strategic and execution-focused **Associate Director of Global Partner Marketing** to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a **proven enterprise software marketer** who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.**What You’ll Do****Strategic Leadership & Execution*** Develop and own the **Global Partner Marketing Strategy**, aligning with business objectives and partner priorities.* Collaborate with strategic partners and internal stakeholders to co-create **joint marketing campaigns** that drive measurable pipeline impact.* Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.**Content & Communication*** Lead the creation of **partner-facing assets** including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.* Own the **partner communication strategy**, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.* Maintain and evolve the **partner section of the corporate website**, ensuring content is current, compelling, and aligned with brand standards.**Event & Program Support*** Support partner-related elements of global events such as **Sales Kick-Off**, **Partner Kick-Off**, and **InTouch series.*** Help organize and run a **Partner Advisory Board**, including agenda development, logistics, and follow-up communications.**Enablement & Infrastructure*** Create standardized **partner presentation decks** and materials.* Contribute to the development and ongoing management of the **partner training portal** ensuring content is relevant and accessible.* Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.**Measurement & Optimization*** Track and report on **global partner marketing metrics**, including lead generation and pipeline contribution from partner-led activities.* Continuously optimize campaigns and programs based on performance data and partner feedback.**What You Bring*** 7+ years of experience in **B2B enterprise software marketing**, with a focus on partner or channel marketing.* Demonstrated success in building and executing **global partner marketing strategies**.* Strong understanding of **strategic alliances**, especially with consulting firms and system integrators.* Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.* Experience with sales & marketing tools such as **Highspot**, **Salesforce**, **Marketo**, or similar platforms.* Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.* Bachelor's degree in Marketing, Business, Technology or related field.* Ability to travel 25% domestic and international.Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:* Shape the future of our **global partner ecosystem.*** Work with **industry-leading partners** and internal teams across geographies.* Deliver **high-visibility programs** that directly impact pipeline and revenue.#LI-Hybrid*Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.
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