Manager, Marketing Campaigns

Join to apply for the Manager, Marketing Campaigns role at Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, we inspire and enable more moments of joy for travelers with over half a million curated quality experiences across 2,700 destinations around the world. We work hard and play hard, upkeeping our high‑performing culture as we are guided daily by our 6 core values: Customer First Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us About The Role At Klook, we're on a mission to give travelers a world of joy from attractions and tours to local transportation and staycations. We’ve up‑raised our products to help people explore, and we need someone to help bring it to market. Your job is to turn Klook’s inventory into scroll‑stopping campaigns that live across Klook web, app, CRM, and owned channels. We're looking for a multi‑hyphenate campaign manager who will be a combination media planner, project manager, and brand manager—owning each campaign from brief to post‑mortem. What You’ll Do Media Planning (35%) Decide which activities, placements, and messages win limited real estate (hero banners, in‑app cards, email, push, social). Build quarterly and sprint calendars that ladder up to revenue and margin targets. Optimize flights, bids, and creative rotation based on live performance and A/B tests. Project Management (30%) Orchestrate content, rollout plans, and deliverables through launch with internal teams and agencies. Track timelines, budgets, and dependencies; surface risks early and keep leadership in the loop. Liaise with supply leads to optimize inventory, negotiate deliverables, and lock budget. Brand Management (25%) Write tight, effective briefs that balance merchant needs with Klook brand strategy. Design campaigns that help drive merchant goals while still resonating with our target audiences. Partner with Content team, Ops team, and Supply team on copy, design, and compliance. Measurement & Insights (10%) Partner with our Ops team to create dashboards for our campaigns to track ROI and other KPIs. Present learnings and next‑step tests that fuel the campaign roadmap and future initiatives. Continually audit and improve our owned‑channel tech stack for speed, reliability, and experimentation capacity. What You’ll Bring 3–5 years planning multi‑channel campaigns across digital platforms (web, app, social, CRM); marketplace or e‑commerce a plus. Proven media‑planning chops: comfortable allocating budget, forecasting ROI, and tweaking in‑flight. Project‑management rigor; adept at juggling multiple launches and stakeholders in fast‑moving environments. Data fluency in GA4, Mixpanel, Braze, Looker, or equivalent; Excel/Sheets ninja. Storyteller who can brief creatives and write conversion‑minded copy. Employment Information Seniority level: Mid‑Senior Employment type: Full‑time Job function: Marketing and Sales Industry: Software Development Equal‑Opportunity Employer Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service, or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions, or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully‑executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes. #J-18808-Ljbffr