Campaign Marketing Manager

GlobalData Healthcare is seeking an experienced and driven Campaign Marketing Manager to lead multi‑channel campaigns that drive lead generation, amplify brand visibility, and support our business growth. This role plays a pivotal part in shaping marketing strategy across the healthcare vertical, with a particular focus on Account‑Based Marketing (ABM) execution and performance. You'll ideate, execute, and optimise campaigns across digital platforms, collaborating with sales and R&A teams to deliver targeted, impactful outreach to our defined decision‑maker audiences. Objectives of this role Own end‑to‑end campaign development across email, web, social and paid media, aligned with the healthcare vertical commercial goals. Deliver high‑performing lead generation campaigns with clear tracking, ROI analysis and reporting. Champion ABM methodology to engage priority accounts and individual stakeholders across the funnel. Collaborate cross‑functionally to produce creative and data‑informed assets, messaging, and targeting frameworks. Translate healthcare market trends into relevant marketing propositions and campaign concepts. What you'll be doing Plan and manage integrated multi‑channel marketing campaigns, including content calendars, creative briefs, and digital activation. Work closely with the Sales and R&A teams to identify high‑impact audience segments and tailor messaging to produce assets that resonate across buyer journeys and geographies. Implement tracking and performance tools in HubSpot, Google Analytics, and other platforms to monitor campaign outcomes. Report campaign results and make strategic recommendations for future planning and testing. Drive innovation in campaign format, tone, and channel mix, especially for ABM workflows targeting key accounts. Skills & experience required 3+ years in integrated marketing, desirable within B2B healthcare, life sciences, or professional services. Proven success in Account‑Based Marketing campaigns, with measurable impact on lead generation and pipeline contribution. Strong campaign planning skills, including channel mix strategy, audience segmentation, and creative briefing. Comfortable navigating HubSpot or similar CRM/automation platforms, and analytics dashboards. Excellent communication and collaboration across internal stakeholders and external vendors. Experience in reporting, insights, and optimising campaign ROI based on user engagement and lead quality. A passion for storytelling and messaging for senior professional audiences across clinical, operational or commercial domains. Desirable Bachelor’s degree or certification in marketing, business, or communications. Familiarity with healthcare or life sciences terminology and stakeholder dynamics. GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers. Why join GlobalData? GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future. #J-18808-Ljbffr