Senior Marketing Manager, MENA

2 weeks ago


City Of London, United Kingdom Epic Games Full time

WHAT MAKES US EPIC?At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.MARKETINGWhat We DoWe deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.What You'll DoEpic Games is seeking a Marketing Manager for the MENA region, working as part of the EMEA team. To lead and own the go-to-market strategy and execution across multiple countries. You’ll take global marketing frameworks and translate them into culturally relevant, integrated campaigns that engage players through social media, creators, in-game activations, and partnerships. You will own an end-to-end planning, budgeting, and optimisation process to drive measurable impact while ensuring strong alignment across global and regional stakeholders.In this role, you willDevelop MENA regional marketing strategy and GTM plans that localise global priorities into market-specific, culturally sharp activations.Own MENA campaign planning and execution, shaping creative, messaging, and go-to-market approach to drive awareness, engagement, and player growth.Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI across all channels.Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams to ensure campaign alignment, compliance, and seamless execution.Act as the regional marketing lead, representing the voice of local players, aligning global and regional teams, and translating market insights into future campaign planning.What we're looking for5 ~ 8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.Proven ability to develop and execute go-to-market strategies tailored to the MENA regionExperience managing agencies, budgets, and marketing programs, with the ability to keep accountability and manage performanceExceptional communication, organisation, and stakeholder management skills, with the ability to influence across teams and regions.Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to MENA audiences.Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviours across regions.Multi-market experience or language fluency strongly preferred.EPIC JOB + EPIC BENEFITS = EPIC LIFEWe pay 100% of the benefits, except for PMI (for dependents). Our current benefits package includes a pension, private medical insurance, a healthcare cash plan, dental insurance, disability and life insurance, critical illness cover, a cycle-to-work scheme, flu vaccinations, health checks, and meals. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.ABOUT USEpic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.Like what you hear? Come be a part of something EpicEpic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.Note to Recruitment AgenciesEpic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here. #J-18808-Ljbffr



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