Social Media Marketing Executive

1 day ago

Basingstoke, United Kingdom The AA Full time

The AA - Basingstoke, England, United Kingdom Overview For over a century, we have been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers, including roadside assistance, home and motor insurance, and the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as a Social Media Marketing Executive means you will play a crucial role in our success and be part of an exciting motoring journey. Location: Basingstoke – hybrid working (3 office days per week) plus regular travel to other AA sites and locations. Employment Type: Initial 6‑month Fixed Term Contract (FTC). What will I be doing? Develop and execute the AA’s social media strategy across platforms including Instagram, TikTok, Facebook, X, and YouTube. Create, shoot, and edit engaging multimedia content tailored to each platform. Design visual assets using tools such as Canva or Adobe Creative Suite. Write clear, compelling captions and post copy aligned with brand tone and objectives. Manage the social media content calendar, scheduling posts and monitoring performance to optimise results. Stay up to date with social media trends and platform updates to keep content fresh and relevant. What do I need? Hands‑on experience creating and developing social media content (including shooting and editing). A genuine interest in social media platforms and digital trends. Creative by nature, with a flair for storytelling and visual design. Degree qualified in Marketing, Communications, Media, Digital Design, or a related field (or equivalent practical experience). Familiarity with video production tools and design platforms such as Canva or Adobe. Strong understanding of social platforms and their audiences. Excellent organisational skills and attention to detail. Benefits 25 days annual leave plus bank holidays + holiday buying scheme. Worksave pension scheme with up to 7% employer contribution. Free AA breakdown membership from Day 1 plus 50% discount for family and friends. Discounts on AA products including car and home insurance. Employee discount scheme that gives access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more. Company funded life assurance. Diverse learning and development opportunities to support you to progress in your career. Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family. We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. #J-18808-Ljbffr

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