VP of Marketing

DescriptionAt Feeld we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive human‑centred product and are looking for a VP of Marketing to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.You will lead fully integrated marketing efforts that drive Feeld’s growth and solidify its position as the best‑kept secret in the dating app world. Your scope will include brand marketing, digital marketing, market management and experiential campaigns. You will build strategies that authentically enhance Feeld’s reputation, resonate with our diverse member base and increase awareness across all walks of life.This role requires a visionary leader with experience scaling culturally relevant and aspirational brands while preserving their authenticity at scale. You will own and expand partnerships, ambassador programs and influencer collaborations while managing local market teams that execute marketing and commercial activities in key geographies beginning with the UK, US, London, Los Angeles and New York and scaling to more markets around the world. All of this will complement your leadership of our digital marketing initiatives ensuring that all channels work seamlessly to deliver growth in awareness, acquisition and user engagement.What you will do – Brand MarketingDevelop and lead strategies for large‑scale brand campaigns with global reach incorporating experiential and IRL activations.Collaborate with the VP of Creative and Communications team to create marketing plans aligned with brand goals and values.Cultivate and scale Feeld’s partnerships, ambassador programs and influencer marketing efforts to enhance visibility and affinity.Ensure Feeld maintains its cultural resonance and aspirational appeal by delivering authentic campaigns that deeply connect with members and prospective users.Market ManagementOversee local market managers responsible for executing marketing and commercial activities in priority geographies.Develop tailored strategies for key markets such as London, Los Angeles and New York ensuring local relevance and impact.Digital MarketingLead high‑impact advertising campaigns on channels such as Meta and Search driving measurable ROI and user growth.Own CRM and lifecycle marketing leveraging tools like Braze to deliver personalized timely and on‑brand messaging.Foster a test‑and‑learn culture ensuring campaigns across all channels are innovative and data‑driven.Integrated MarketingBuild and execute cohesive marketing strategies that unify brand, digital and market‑level initiatives.Drive coordinated efforts across teams ensuring a consistent and impactful user journey from awareness to retention.Leadership & CollaborationPartner with Product, Creative and Data teams to ensure all marketing activities align with Feeld’s voice and values.Define key metrics, track performance and deliver actionable insights to the COO and executive leadership.Build and mentor a high‑performing marketing team fostering a culture of collaboration and excellence.RequirementsBachelor’s degree in marketing or a related field.10 years of experience in marketing including a track record of scaling culturally influential and aspirational brands from millions to tens of millions of MAUs or hundreds of millions of revenue.Expertise in integrated marketing including brand campaigns, digital advertising and market management.Proven success in performance marketing particularly on platforms like Meta and Search with strong ROI.Hands‑on experience with CRM tools like Braze leveraging them to maximize engagement and growth.Deep understanding of cultural trends and the ability to maintain authenticity at scale.Experience working with digital products targeting women, LGBTQ+ communities or similar audiences.Strong leadership skills with a history of building and mentoring high‑performing teams.Data‑driven mindset with expertise in analytics, attribution and A/B testing.Entrepreneurial and solution‑oriented with the ability to identify and execute breakout growth opportunities.Excellent project management skills thriving in a fast‑paced dynamic environment.Strong cultural awareness and the ability to authentically connect with diverse user groups.BenefitsFlexible working hoursUnlimited paid time offA fully remote working situationHome work station budgetLearning & development budgetOn‑demand therapy sessions and mental health support via SpillIn‑person meet‑upsOur cultureFeeld is an independent experimental and fully remote organisation reshaping the dialogue on dating and sexuality. We promote open‑mindedness, inclusion, diversity and kindness both in the world and among our own workforce. We encourage and welcome applications from people with a history of marginalisation whether because of race, gender, expression or identity, sexual orientation, neurodivergence, national origin or disability. Our goal is a barrier‑free application process and a working environment where all colleagues feel included and connected. #J-18808-Ljbffr