Marketing Manager – Creative Fashion Accessories

23 hours ago


Greater London, United Kingdom Marketing Manager – Creative Fashion Accessories & 3D Printed Designs Full time

LocationLondon, UK.Working HoursFull-time (32 hours/week).Salary£35,000 – £45,000 per year.About Persona BeautyPersona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories. Our products blend Eastern aesthetics, cosplay culture, and modern creative design. We operate a multi‑channel e‑commerce model and an in‑house design studio pipeline, spanning:Two London retail locations.Pop‑up events & fashion/art exhibitions.Shopify online store.Xiaohongshu (RED) promotion.B2B partnerships for 3D‑printed fashion accessories/installations.UK cosplay & ACG (2D culture) communities.A strong UK‑based Asian customer base.Key ResponsibilitiesDevelop and execute integrated marketing strategies (online & offline).Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify.Produce high‑quality Chinese & English content: photos, videos, product posts, storytelling captions.Write engaging Xiaohongshu‑style content (Chinese copywriting essential).Plan and support pop‑up events, exhibitions, cosplay‑related activities, and product launches.Collaborate with influencers, KOLs, and cosplay/creative communities.Organise photoshoots, video shoots, and visual asset management.Strengthen consistent brand identity and creative direction.Conduct market research and identify new growth opportunities.Prepare marketing materials for B2B partnerships.Analyse marketing performance and provide monthly reports.Key RequirementsExperience in marketing, content creation, brand management, and media management.Bachelor’s degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred.Strong Chinese writing ability required (Xiaohongshu content creation).Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu.Knowledge of content trends on Xiaohongshu, Instagram, TikTok.Interest in cosplay, ACG culture, fashion, beauty, or 3D design.Strong aesthetic sense; ability to produce visuals is a plus.Creative, proactive, detail‑oriented.Excellent Chinese & English communication skills in listening, speaking, reading, and writing.What We OfferSalary: £35,000–£45,000 per year.Full‑time position with stable hours (32 hrs/week).Creative, supportive work environment.Opportunities to participate in cosplay shows, 3D fashion installations, pop‑ups, and more.Real growth and leadership opportunities as the brand expands.A chance to shape the identity of a culturally distinctive, innovative brand.Experience & LanguagesExperience: RequiredLanguages: Chinese – Advanced. English – AdvancedEmployment & ScheduleEmployment: Full‑timeSchedule: Thursday – SundaySalary: £35,000 – £45,000 yearlyAbout Marketing Manager – Creative Fashion Accessories & 3D Printed DesignsPersona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories. #J-18808-Ljbffr



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