Hospitality Sales Manager

Location: Professional Sports Club – West MidlandsSalary: £38,352 Job Purpose To lead and grow the hospitality sales function across the club’s hospitality products, driving revenue, meeting departmental KPIs, and ensuring an exceptional experience for all hospitality clients. The role includes managing a small sales team, developing new business, and nurturing key accounts. Key Responsibilities Lead the hospitality sales process, driving new business and maximising client spend. Manage and support two hospitality sales executives to deliver their targets. Focus on increasing acquisition, improving conversion rates, and elevating customer value. Proactively identify, approach, and secure new corporate clients across multiple sectors. Design tailored proposals and hospitality packages that meet client objectives and generate revenue. Contribute to the club’s overall hospitality and commercial sales strategy. Achieve and exceed both personal and team sales targets. Client Management Manage relationships with key hospitality clients, ensuring excellent service and high retention. Act as a key point of contact for corporate partners and hospitality buyers. Deliver impactful sales meetings and presentations to stakeholders and senior leaders. Collaboration & Internal Support Work closely with the Marketing team to drive digital hospitality sales and optimise multichannel reach. Support the Head of F&B in meeting departmental KPIs and commercial objectives. Collaborate with internal departments including Finance, Ticketing, Events, Operations, Marketing, Fan Services, HR and more. Maintain close partnership with the external catering provider to deliver aligned commercial goals. General Responsibilities Follow all Club policies, including health & safety and safeguarding procedures. Champion the Club’s values — progressive, humble, determined, bright and unified. Promote equality, diversity, and inclusion across all activity. Maintain professional conduct at all times. Undertake additional duties reasonably required as part of the role. Key Internal Relationships Head of F&B: Direct line manager; collaborate on commercial performance and strategy. Sales Executives: Lead, train, and develop to ensure delivery of KPIs. Finance: Ensure smooth invoicing and financial processes. Media & Marketing: Maximise visibility and optimisation of hospitality products. Ticketing, Events, Ancillary Sales, Fan Services, HR, Safeguarding, EDI Lead: Work collaboratively to deliver a connected hospitality experience. Key External Relationships Catering Partner: Ensure partnership strategy is effectively delivered and commercial objectives met. Corporate Clients: Act as primary contact for hospitality sales relationships. Person Specification Knowledge Comprehensive understanding of B2B sales processes. Strong knowledge of hospitality sales and sector trends. Understanding of product tiering and profitability. Knowledge of hospitality or F&B within a sports environment. Technical & Job-Specific Skills Skilled in negotiation and closing deals. Competent with Excel and PowerPoint. Strong team management and leadership skills. Effective delegation and people development. Strong client relationship management. Conflict resolution capability. Understanding of CRM systems for sales optimisation. General Skills & Attributes Commitment to equality, diversity, and inclusion. Able to work under pressure and to deadlines. High level of discretion and confidentiality. Flexible approach to working hours (matchdays, events, etc.). Able to work independently and within a team. Experience Demonstrable success in a sales-focused role. Experience managing accounts and key clients. Experience leading or developing a team. Confident presenter with experience pitching to senior stakeholders. Experience using CRM systems for sales and customer management. #J-18808-Ljbffr