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Digital Marketing Executive

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Wallingford, United Kingdom OpenSourced - Search & Selection Full time

Senior Digital Marketing Executive (Halal Food Sector) 📍Location: Wallingford, Oxfordshire (Hybrid: 3 days office-based, 2 days remote) Overview We’re delighted to be working with a growing consumer brand in the halal food sector, currently seeking a talented and hands‑on Senior Digital Marketing Executive. This is an exciting opportunity to join a business that is redefining how high‑quality, authentic halal products are delivered to customers across the UK. The company’s mission is to raise the standard of halal supply chains—ensuring quality, integrity, and trust in every product they deliver. The brand is part of a wider group that also owns other successful eCommerce businesses, including a major online bookseller. However, this role is dedicated exclusively to the halal food brand. Base pay range £40,000‑50,000 per annum (dependent on experience). The Role The Senior Digital Marketing Executive will be responsible for developing and executing a data‑driven digital marketing strategy that enhances brand visibility, drives customer engagement, and supports sales growth. Core Responsibilities Manage on‑site merchandising, ensuring the website and app remain engaging, seasonally relevant, and aligned with brand presentation (Shopify platform). Plan, create, and analyse email campaigns using Klaviyo to drive engagement and conversions. Collaborate with influencers and social media partners to extend reach and promote brand values. Develop a strong understanding of customer personas to tailor digital communications and campaigns effectively. Work with UX/UI teams to optimise customer journeys and improve conversion rates. Implement cross‑sell and up‑sell strategies to maximise customer lifetime value. Ensure all brand communications reinforce key values and halal integrity. Candidate Profile We’re looking for a data‑driven, creative, and food‑passionate marketer who understands the importance of authenticity and cultural values within the Muslim and halal communities. Required Skills & Experience Strong track record in digital marketing with hands‑on experience using Shopify and Klaviyo. Proven experience in website merchandising and email campaign performance analysis. Confident in managing influencer collaborations and social media growth strategies. Solid understanding of halal principles and their relevance in consumer branding. Analytical mindset with excellent Excel skills and experience making data‑led decisions. Excellent communication and collaboration skills, with the ability to work cross‑functionally. Benefits 28 days holiday (20 days + 8 bank holidays). Company pension scheme (NEST). Monthly product allowance: £60 worth of halal products (RRP). Access to products at cost price (up to £250/month) from the wider business group. Annual eye test with contribution toward specialist eyewear or equipment. Apply 📩 To apply or learn more, please get in touch today. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Product Management Industries Wholesale Food and Beverage, Food and Beverage Services, Food and Beverage Manufacturing #J-18808-Ljbffr