Marketing Campaign Lead

Campaign Lead Dexory, Wallingford, England, United Kingdom At Dexory we believe that real‑time data will revolutionise the logistics industry. We are building the ultimate data insights platform that provides companies with unprecedented, real‑time access to their operations. Our autonomous data capturing technology and insights generation capabilities help to measure, track and find goods across warehouses in real time, while building the ultimate digital twin of facilities. We're at a very exciting time of growth as we’re significantly ramping up all areas of the business to lead the way in logistics data globally, backed by some of Europe’s best VCs and driven by passion, curiosity and teamwork. We’re looking for a Campaign Lead to execute high‑quality, multi‑channel campaigns that support our demand strategy. This role focuses on hands‑on channel execution, performance marketing optimisation, and account‑based marketing (ABM) activation. You’ll work closely with the Demand Generation Manager, who owns overall strategy and pipeline targets, while you ensure campaigns are delivered flawlessly and drive strong engagement. The ideal candidate will create, plan and execute integrated omni‑channel marketing campaigns to drive awareness and acquisition in net new accounts with the goal of rapidly building leads, pipeline and revenue. The position requires the skills necessary to build the long‑term vision for multi‑touch customer journeys as well as the day‑to‑day operations of running multiple campaigns with a keen eye towards performance KPIs. This is a Hybrid role with a mixture of homeworking with travel to Wallingford and various warehouse sites. Your main responsibilities: Develop and execute short and long‑term multi‑channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads. Input and build campaign assets, landing pages, workflows, and channel setups. Manage timelines, assets, and cross‑functional coordination to ensure smooth campaign delivery. Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation. Run A/B tests, creative testing, and audience refinement based on performance insights. Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts. Support reporting by providing channel‑level metrics (CTR, CPL, engagement, account activity). Work closely with Product Marketing for messaging alignment and asset needs. Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria. Coordinate with Sales to align on targets, lead quality, and follow‑up motion; track conversion rates throughout the funnel. Required Experience and skills: 3‑5 years’ experience in B2B campaign management, paid media execution, account‑based marketing. Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc. Demonstrated experience planning, executing, and measuring effective lead nurture programs. Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc. Preferred experience working in SaaS, robotics, AI, automation, or complex technical products preferably in RaaS hardware + software businesses, supply chain, logistics or industrial automation. Benefits Private healthcare via Bupa with 24/7 medical helpline Life insurance Income protection Pension: 4+% employee with option to opt into salary exchange, 5% employer Employee Assistance Programme – mental wellbeing, financial and legal advice/support 25 holidays per year Full meals onsite in Wallingford Fun team events on and offsite, snacks of all kinds in the office AAP/EEO Statement Dexory provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, or any other characteristic protected by local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Please note: We are unable to provide sponsorship or relocation for this role. #J-18808-Ljbffr