Digital Insights Manager

1 week ago

London, Greater London, United Kingdom Pets at Home Full time

Team: eCommerce

Reporting to: Director of eCommerce

Location: Hybrid role with 2 days in our Handforth office each week

Hours: 39 hours per week (we welcome enquiries regarding flexible working options)

Salary & Benefits: Competitive Basic Salary plus comprehensive benefits offering

About Us:

"We put pets first" is our number one value at Pets at Home. Every colleague has a part to play to ensure that we deliver on this value every day. Our love and understanding of pets led us to develop our long-term goal to improve the life of every pet in the UK. This covers not only the pets in our care, the pets of owners that use our products and services but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry.

We have an ambitious plan to become "The Best Pet Care Business in the world" and a key part of delivering this will be through customer engagement in our brand and its continued evolution.

About your role:

As Digital Insights Manager, you are accountable for insights across the eCommerce function, within the Pets group. Playing a key role in guiding business priorities using insights and utilising the rich data available, you will be required to take a broad view of the eCommerce business, including onsite analytics, operational KPIs, paid media performance, consumer behaviour, and subscriptions.

Reporting into the Director of eCommerce, you have two direct reports and will be active in key business interactions, with a high level of influence underlying your data-driven approach.

About your responsibilities:

  • Be active in weekly, monthly and quarterly meetings, as well as business planning forums, bringing insights to help guide priorities and decision making.
  • Work cross-functionally and possess a high level of inter-personal skills.
  • Provide insights on the profile of consumers, consumer KPIs, and trends.
  • Have a deep understanding of frequency, ACV, and omni-channel behaviour, linking this back to business activity.
  • Work closely with the subscriptions team, identifying opportunities to increase acquisition and reduce churn.
  • Be a key stakeholder within the personalised journeys, using data to drive more relevant and value-add experiences.
  • Oversee the reporting of channel performance and budget effectiveness.
  • Be a key stakeholder in budget decision making.
  • Oversee new business cases.
  • Support the test and learn roadmap with relevant analytics and insights.
  • Own the 3rd party marketing tagging and tracking.
  • Oversee all on-site analytics, analytics tools, impact analysis of feature releases, and cross-sell initiatives.
  • Work with Digital Product to prioritise and analyse the success of new features.
  • Collaborate closely with digital operations to deep dive into key topics or issues.
  • Be accountable for weekly, periodic, and seasonal reporting for the eCommerce function.
  • Brief reporting requirements into data visualization to ensure dashboarding meets business requirements.
  • Own the business cases analysis across various metrics, such as media effectiveness, onsite performance, and other income/expenses.
  • Lead all analytics and insights initiatives within the eCommerce team.
  • Be a self-starter, working cross-functionally to improve data-driven decision making.
  • Manage two colleagues, overseeing their workload and developing their analytics and insights skillset.
  • Act as a manager within the wider eCommerce team, helping drive team objectives forward.
  • Act as a 'right hand person' to the eCommerce Director, using insights to drive priorities.

About You - knowledge, skills, and experience:

You'll be a seasoned expert within Digital Analytics, eCommerce, or Digital Marketing, adept at positioning data and insights to influence direction using a compelling narrative understood by all audiences.

Ideally, you will bring to the role:

  • Experience working in medium/large online businesses; experience in pet supplies is not required.
  • Skills using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI.
  • A curious and dynamic mindset; adept at finding solutions and driving key initiatives forward in a matrix-style organisation.
  • Experience partnering with key stakeholders and maintaining good relationships.
  • A team player that seeks new opportunities and questions the status quo.

If this sounds like you, we would love to speak further. Please click to apply or register your interest.

Pets just see people. They aren't biased and they don't discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.

#J-18808-Ljbffr

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