Digital Product Insights Manager

1 week ago

London, Greater London, United Kingdom Automobile Association Full time

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Product Insights Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

This is the job

We're looking for a Digital Product Insights Manager to work within our Chief Digital Office. In this role, you'll provide analysis and actionable insight to illustrate a comprehensive picture of the AA's mobile app.

Our mobile app is central to our Chief Digital Office strategy to drive more engagement from AA members, deepen their relationships with us, and increase self-service across our base. You'll engage with several senior stakeholders across a multitude of functions i.e., Digital, Product, Marketing, Acquisition, and Data.

You'll help to provide greater insight and analysis into the performance of the mobile app and the journeys within (including Member offers, upgrades, video content, Vehicle reminders, Help and Account), whilst exploring ways to optimise and deepen the current reporting infrastructure.

This role is based in London (where the majority of the AA's digital team and commercial activities sit), with occasional travel to other AA Offices (such as Basingstoke).

What will I be doing?
  • Deliver analysis of key digital journeys to optimise performance and identify growth opportunities.
  • Enhance existing dashboards and create new self-serve functionality to promote data democratisation.
  • Provide accurate data, reporting, and dashboards to key stakeholders using our tech stack.
  • Convert complex data findings into understandable presentations using concise language, tables, graphs, and data visualisations.
  • Support analytics, digital, and development teams to ensure optimal data capture, tagging, and reporting.
  • Lead changes to existing systems, processes, reporting, and analysis confidently.
What do I need?
  • Proven experience delivering insights, analysis, and identifying opportunities on digital products.
  • Expertise in developing both ad-hoc and automated reporting structures to inform business decisions.
  • Strong understanding of digital data structures, reporting, and analytical techniques.
  • Proficiency in SQL, particularly within Google BigQuery environments, and extensive experience with Power BI.
  • Familiarity with digital products across web and app, and awareness of the digital marketing mix.
  • Self-starter who works well in teams and builds strong relationships across various stakeholders.
  • Approachable for internal and external customers, with the ability to communicate data and analytics to non-digital colleagues in an understandable language.
Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:

  • 25 days annual leave plus bank holidays + holiday buying scheme
  • Worksave pension scheme with up to 7% employer contribution
  • Free AA breakdown membership from Day 1 plus 50% discount for family and friends
  • Discounts on AA products including car and home insurance
  • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
  • Company funded life assurance
  • Diverse learning and development opportunities to support you to progress in your career
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more

We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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