Sales & Marketing Executive

Sales & Marketing Executive - Xcelerate with Edgbaston | Edgbaston Stadium | Full-Time / Permanent £35000 + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more. The overall role purpose of the Sales and Marketing Executive is to support the development and execution of marketing strategies and communication plans that enhance Xcelerate's brand image, promote our products or services, and effectively communicate with our target audience. The role involves a combination of creative, strategic, and analytical responsibilities targeting B2C & B2B audiences. Person Specification Experience: Proven experience (2 years) in a similar marketing and communications management role. Track record of successfully developing and implementing integrated sales and marketing strategies. Experience in both traditional and digital marketing channels. Financially astute: understands complex finance models and accounting processes. Knowledge: In‑depth knowledge of marketing principles and best practices. Familiarity with the latest trends and technologies in marketing and communications. Understanding of branding, public relations, and media relations. Strategic Abilities: Ability to develop and execute strategic marketing plans aligned with organisational objectives. Strong analytical skills to assess the effectiveness of marketing initiatives and make data‑driven decisions. Capacity to think strategically and contribute to overall business planning. Planned and methodical: displays the ability to be planned and methodical in their approach, with an objective and considered point of view. Stakeholder engagement: ability to work with numerous stakeholders. Teamwork: Demonstrate teamwork skills with the ability to and inspire a team. Strong interpersonal skills with the ability to build and maintain relationships. Creativity: Creative mindset with the ability to develop compelling and innovative marketing campaigns. Experience in creating engaging content for various platforms and audiences. Adaptability: Ability to adapt to a dynamic and fast‑paced work environment. Willingness to stay updated on industry trends and incorporate new ideas into marketing strategies. Results Orientation: Proven track record of achieving marketing and sales goals and targets. Results‑driven with a focus on measuring and improving the return on investment (ROI) of marketing activities. Problem‑Solving Skills: Strong problem‑solving and decision‑making skills, especially in challenging or crisis situations. Ethical Conduct: Adherence to ethical standards in marketing and communications. Skills: Excellent written and verbal communication skills. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in digital marketing tools and platforms. Solid understanding of market research and data analysis. Creative thinking and the ability to generate innovative ideas. Key responsibilities The Marketing and Communications Executive will play a pivotal role in shaping and creating messaging, that enhances the brand of Xcelerate, generates leads and increases bookings at the site. This multifaceted role involves a combination of strategic planning, creative execution, and effective communication to connect with target audiences. The Marketing and Communications Manager will form part of the strategic leadership team at the Xcelerate with Edgbaston, responsible for orchestrating various elements of marketing and communication to build and strengthen the organisation's brand, engage its audience, and achieve its overarching business objectives. Strategic Planning Collaboration - Frequent liaison with the Director of Skills & Early Careers to agree strategy and direction of travel, developing and monitoring tactical plans to deliver. Structured Approach - ensure that all activities have a clear purpose and measurable outcomes, with a disciplined and pacey approach to completion, including the review and application of lessons learnt. Through creativity, expertise, and collaboration, identify, lead, drive, and manage the skills & learning hub specific Marketing strategy and Communication Plan to increase efficiency and performance across the business. Review delivery of the strategy within department heads, identify the impact of tactical venue business plans and suggest amendments to ensure they achieve agreed objectives, relating to: People, Guest, Commercial, Compliance, H&S, Sustainability and Technology. Brand Management: Develop and maintain a strong and consistent brand identity. This involves aligning marketing efforts with overall organisational goals and identifying key target audiences. Ensure brand guidelines are adhered to across all communication channels. Marketing and sales strategy: Contribute to the development of marketing strategies aligned with organisational goals. Execute marketing plans to achieve objectives such as lead generation, customer acquisition, and revenue growth. Market Research: Conduct market research to identify trends, competitor activities, and opportunities. Use data‑driven insights to inform marketing and communication strategies. Analytics and Reporting: Monitor and analyse marketing and communication performance metrics. Generate reports to evaluate the effectiveness of campaigns and recommend improvements. Budget Management: Manage marketing budgets efficiently, ensuring optimal allocation of resources to achieve maximum ROI. Creative Execution Content Creation: Create engaging and compelling content for various channels, including websites, social media, email campaigns, and marketing collateral. Ensure content is aligned with brand messaging and resonates with the target audience. Campaign Development and Execution: Creating and implementing marketing campaigns across various channels. This includes traditional media, digital platforms, social media, and other relevant channels. Oversee the entire campaign lifecycle from planning and execution to performance analysis. Content Creation and Copywriting: Crafting compelling and engaging content for diverse purposes, including marketing collateral, advertisements, website content, and social media posts. Digital Marketing: Implement and manage digital marketing campaigns, including social media, search engine optimisation (SEO), pay‑per‑click (PPC), and email marketing. Analyse digital marketing performance metrics and optimise strategies for better results. Effective Communication Internal Communication: Ensure effective communication within the organisation, conveying key messages to employees. Facilitate communication channels to promote a cohesive and informed team. Collaboration: Collaborate with cross‑functional teams, including Venue sales, LVP, KP, product development, and customer experience, to align marketing efforts with overall business objectives. Media and Public Relations: Manage relationships with local media outlets and stakeholders. Work with the central communications team to support with development and distribution of press releases, articles, and other materials to enhance the organisation's public image. Compliance: Ensure all marketing and communication activities comply with relevant laws and regulations. People Culture - Work closely with the senior management team to develop and sustain a high level of team energy and engagement, focused on great culinary and hospitality experiences. Communications - ensure effective team communication flows (in all directions) throughout the venue. Reward and recognise - Recognise and celebrate success. HSE Maintain a safe and compliant working environment by enforcing health and safety regulations and best practices. To personally demonstrate that you take responsibility for your own health and safety and that of others. To comply with all Compass and Levy Health and safety documents and legislation. To attend and comply with any training for Health and Safety, Food Safety etc. As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses. Job Reference: com/3110/41505001/52772283/R/SU #Levy UK Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive – because diversity is our strength #J-18808-Ljbffr