Insights Analyst

About UsSINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data‑driven marketing, digital strategy, and technology solutions for the world's most prestigious theatres, live venues, and cultural institutions.The RoleWe are looking for an ambitious and driven Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data‑led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies.As an Insights Analyst, you will be responsible for extracting, analysing, and presenting valuable insights to both our internal teams and external clients. Your work will directly influence marketing strategy, creative direction, and campaign optimisation. A key aspect of this role is delivering client‑facing insights and ensuring our clients understand the impact of their digital marketing and audience engagement strategies.ResponsibilitiesPlan and deliver end‑to‑end studies across audience research, market intelligence, cultural and talent insights, from scoping and methodology to analysis, storytelling and client readoutsCombine qualitative and quantitative methods (panels, social/search listening, surveys, desk research) to answer client challengesTranslate findings into actionable media, creative and messaging recommendations that support planning, flighting and optimisationsOwn always‑on insights that support new business, QBRs and ongoing campaign optimisation; maintain repeatable packs and dashboards that shorten pitch prep timeRun competitor, category and cultural trend monitors with clear POVs and implications for channel and creative teamsCreate lightweight tools (e.g., reusable queries, spreadsheet models, simple Python/SQL snippets) to speed recurring tasks and improve consistencyDeliver audience segmentation analysis using first‑ and third‑party data; profile demographics, behaviours, purchase triggers and psychographicsOwn audience personality/attitudinal lenses to inform media creative, including tone, formats and platform prioritisationUse search listening to size demand, map seasonality and surface market opportunity gapsUse social listening to track conversation drivers, sentiment and influential communities; map cultural shifts that affect attention and purchaseAnalyse publishers and press to identify domains and PR moments that correlate with engagementPresent insights in compelling visuals and narratives tailored to C‑suite, marketers and creatives, adapting depth to suit the client's needs and the briefKeep a finger on the pulse regarding new methods, platforms and privacy shifts; share templates, snippets and 'how we did it' notes to raise the bar across the teamIdentify opportunities to evolve recurring work into fee‑earning research products and premium servicesRequirements & Skills1+ year(s) of experience working in researchAble to design and triangulate methods across qual and quant, including panels, surveys, social and search listening, and desk research with clear assumptions and limitsDemonstrable experience in qualitative analysis, including coding, theming and synthesis of open text and social discourse into clear insightsAble to deliver audience segmentation and profiling using first and third‑party data across demographics, behaviours, triggers and psychographicsDemonstrable experience producing market and category intelligence, including competitor and share of voice tracking, demand sizing, seasonality and market gap analysisFluent in tools such as GWI or TGI, Pulsar, Brandwatch or Influence, Glimpse, BuzzSumo and YouGov or equivalentsProficient in data wrangling with strong Excel or Sheets skills, including pivots, lookups, arrays and regex, with tidy data habits and familiarity with SQL or PythonAble to automate and improve reusability by turning ad hoc work into reusable queries, templates, taxonomies and simple scriptsStrong storytelling and visual communication skills, producing crisp decks and executive summaries that state the so‑what and the now‑what, tailored to C‑suite, marketers and creativesDemonstrable project discipline, with clear prioritisation, reliable delivery and maintenance of reusable packs and dashboards that speed pitch preparationDesirable Skills & ExperienceExperience in dashboarding using Looker Studio for business‑as‑usual viewsAble to apply light NLP techniques for keyword and thematic clustering and sentiment checks to scale social and search analysisTechnology ProficienciesMicrosoft Excel / Google SheetsLooker Studio and other data visualisation toolsGoogle Cloud Platform & BigQueryPython (preferred, but not required)Benefits25 days holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three yearsCompetitive salary, benchmarked annuallyEarly Friday finish at 3pm (subject to business needs)Enhanced family and personal leave policiesHealth cash plan (after 3 months) and employee assistance programmeHybrid working with home equipment allowanceRegular social events and free tickets to live eventsModern Fitzrovia office with local discounts and wellbeing perksStructured personal development programme and access to industry conferencesAn active social events calendar and opportunity to input into the social calendarOpportunities to help further shape the business culture and agency benefitsLocationOur stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.Equal Employment Opportunity at SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive — just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal‑opportunity employer. Inclusion is more than a policy; it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com — we’re here to ensure you have what you need to show up as your best self. #J-18808-Ljbffr