Data Analytics Associate Director

2 days ago

Greater London, United Kingdom PHD Full time

OverviewAssociate Director – Data Analytics on the Entain account. This role turns media performance and audience data into insight-led guidance that shapes smarter decision-making. You will interpret performance signals and audience behaviours to inform targeting, media planning and near-term strategic direction across multiple brands. Your focus is on interrogating data, uncovering patterns, and steering investment decisions through insight.Reporting into the Data Strategy Partner, you will act as a senior analytics advisor—connecting key commercial outcomes (player acquisition, deposits, retention, revenue) with audience intelligence (segmentation, engagement, cross-channel reach) to shape how and where the brands show up in market.ResponsibilitiesProducing clear, actionable insights from performance and audience data to support activation teams, informing targeting, channel selection and media planning decisions.Developing and managing attribution frameworks, segmentation models and short-term performance forecasts.Designing and evaluating test-and-learn initiatives (e.g. A/B tests, geo experiments, lift studies) to evidence incremental contribution.Translating complex analysis into concise recommendations aligned with wider strategic objectives.Partnering with Planning, Strategy, and Client Service teams to ensure data informs investment allocation—not just measurement.Acting as the central analytics point of contact for Entain, guiding internal and client stakeholders on insight interpretation and implications.Keeping ahead of emerging approaches in media measurement, audience intelligence and analytics tooling to identify opportunities for innovation.About The AgencyPHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we continue to evolve our capability and approach in line with changes in media, data, technology, commerce, society, and legislation. Today, with offices globally, we create campaigns that aim to drive growth through data and technology.Flexible WorkingAt Omnicom Media Group, we support flexibility with a hybrid model (three days in the office, two remote). Standard hours are 9:30–17:30, with core hours 10:30–16:30. Adjustments to start or finish times may be possible to fit individual needs.Be Your BestWe welcome and accommodate adjustments in the recruitment process. If you have specific requirements, discuss them with your dedicated Talent Team member or email us at beyourbest@omnicommediagroup.com.Diversity, Equity & InclusionOMG is committed to an inclusive environment that values diversity and belonging. We will process your personal data in accordance with our Recruitment Privacy Notice available at https://omnicommediagroup.com/recruitment-privacy-notices/.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionResearch, Analyst, and Information TechnologyIndustries: Advertising Services #J-18808-Ljbffr

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