Associate Director

2 days ago

London, United Kingdom Harnham Full time

**ASSOCIATE DIRECTOR - ANALYTICS**
**UP TO £80,000**
**LONDON**

**THE ROLE**:
This person will:

- Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights
- Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers
- Develop innovative marketing campaigns and assist clients to define objectives

**YOUR SKILLS AND EXPERIENCE**:
This person will have the following skills and experience:

- Experience working in a data based role, ideally having a strong Statistics background
- An ability to delegate effectively
- Proficiency with programming tools such as SQL and 'R' required
- Any experience with Social Analytics tools such as Crimson Hexagon and Python preferred but not essential
- Solid experience with predictive analytics required
- Exposure to measurement of both Direct Response and Brand Awareness campaigns
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed

**SALARY AND BENEFITS**:
**HOW TO APPLY**:

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