Senior Journalist, Growth

Senior Journalist, Growth (Search) – BBCJob PurposeJoin BBC News’ Growth team to help shape our side‑door strategy, i.e. attracting users who don’t regularly visit the BBC News website or app by meeting them where they already are—on platforms they use daily like search engines, social media and personalised content feeds. As a Senior Journalist, your focus will initially be on Google Search, Google Discover, YouTube and a variety of different AI experiences, but you may also be asked to use other audience insights, and social data to help ensure our journalism reaches the widest possible audience. This role involves a shift pattern for weekday working, and weekend duties as part of a rota.WHY JOIN THE TEAMThis role offers the chance to influence BBC News’ Search strategy, work with talented colleagues across the newsroom and beyond (e.g. in the Planning, Curation and Metadata teams), and develop your expertise in audience growth initiatives. You will be part of a multidisciplinary Growth team which prides itself on a collaborative, inclusive and respectful team culture.Your Key Responsibilities And ImpactResearch, compile and share advice, by monitoring real‑time and long‑term search trends to identify opportunities for news coverage and advising on optimising editorial output using keyword research and on‑page SEO best practices.Analyse historical search data to inform planning and predict future trends.Keep up to date with algorithm changes and SEO, AI & platform developments, sharing updates internally.Support training and development of journalists’ SEO skills.Essential Criteria – YOUR SKILLS AND EXPERIENCEExpert understanding of Google Search Console and enterprise SEO tools (e.g. News Dashboard).Strong experience with data analysis tools (e.g. Piano).Knowledge of the data available on social media platforms, and a willingness to undertake projects using this data.Clear and effective written and verbal communication skills.Commitment to a collaborative, respectful and inclusive workplace culture.Desired But Not RequiredExperience in training or mentoring colleagues on SEO and digital best practices.Familiarity with audience segmentation and growth tactics.Editorial experience and understanding of content production, formats, user needs, and newsroom workflow.If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.Job DetailsJob Band: DContract Type: Attachment/FTC, 12 monthsDepartment: BBC NewsLocation: CardiffProposed Salary Range: £41,200 – £51,500 (depending on relevant skills, knowledge and experience)Flexible working: discussed at offer stageDisclaimerThis job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include reference checks, eligibility to work checks, and if applicable to the role, safeguarding and adverse media/social media checks. Any offer made is conditional on these checks being satisfactory.For any general queries, please contact: bbchr@bbc.co.ukRedeploymentThe BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionMarketing, Public Relations, and Writing/EditingIndustriesBroadcast Media Production and Distribution #J-18808-Ljbffr