Social Media Manager

7 days ago

Crewe, United Kingdom Heaven's Playground Org Full time

Join to apply for the Social Media Manager (Volunteer) role at Heaven's Playground Org. Community engagement and awareness using your skills to bring the community to our social media pages with visuals, engaging content, short videos, blogs, information and campaigns about bereavement such as ‘Say Their Names’ or showcasing a Ribbon Tree during Baby Loss Awareness Week. Responsibilities Combating isolation and finding the unheard. Broadening our reach by managing five diverse platforms (Instagram, LinkedIn, X, TikTok, and Facebook), ensuring our message of support reaches people from different backgrounds and age groups. Creating a safe space: crafting posts and monitoring engagement with a consistent, empathetic tone to establish Heaven's Playground as a non‑judgmental sanctuary online. Direct connection: managing every share, comment, and message to connect individuals with resources such as a Certificate of Life, information about a Memory Box, or reassuring words. Amplifying our mission and remembrance: controlling the volume and tone of social media to support core activities and promote remembrance projects like the Perpetual Flame. Honouring lives: showcasing remembrance initiatives respectfully to participate in the collective healing process of “Saying Their Names.” Driving support: using campaigns and content to raise awareness of our purpose and encourage donations, driving traffic to the online shop and donation pages. Fostering diversity and inclusion: engaging across platforms with diverse communities to maintain an inclusive presence. Representing all loss: acknowledging the spectrum of loss experiences, from baby loss to the loss of a parent, so all grievers feel represented and welcomed. Attracting diverse voices: creating an inclusive social media presence that attracts those in need of our support. What are we looking for? Core Skills Content creation – ability to write compelling copy, create graphics and produce videos that align with our charity's voice. Platform knowledge – deep understanding of major platforms and their nuances. Analytics and data – use analytics tools to track metrics, measure campaign success and inform future strategies. Social media marketing – knowledge of creating strategies, managing campaigns, and using social media to achieve business goals. Essential Soft Skills Communication – excellent verbal and written skills, adapting tone for different audiences. Creativity – ability to think creatively and develop innovative ideas for content and campaigns. Customer service – strong aptitude for community management, engaging with followers and handling client service issues professionally. Adaptability and attention to detail – capacity to stay current with changing social media landscape while remaining thorough and precise. Experience and Education Hands‑on experience – practical experience is crucial. Relevant education – a qualification in marketing, communications, journalism or business is beneficial but not essential. Tool proficiency – familiarity with analytics software, image and video editing programs and content management systems. Duties Manage and create content for all core profiles: Instagram, LinkedIn, X, TikTok, and Facebook. Develop a consistent, empathetic and engaging tone of voice across all platforms. Monitor comments and messages, ensuring respectful and timely responses (passing on complex grief support queries to the core team). #J-18808-Ljbffr

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