Senior CRM

2 weeks ago

Huddersfield, United Kingdom Mamas & Papas Full time

Senior CRM & Personalisation Manager – Mid‑Senior level At Mamas & Papas, we inspire and support parents in becoming the best parents they can be: confident, capable, and loving life with their little ones. We are an award‑winning, global omni‑channel nursery/baby brand & retailer with quality at the heart of everything we do. Through our innovative digital CRM & loyalty program we are looking to recruit a Senior CRM & Personalisation Manager on a 12‑month fixed‑term contract. Responsibilities Lead the CRM team to define the CRM strategy, plans, and KPIs (x1 direct report). Play an integral role in the creation and delivery of the reward programme. Be responsible for the development and delivery of the customer growth plan. Be accountable for the customer contact strategy to meet our commercial objectives, using and growing the customer database. Deliver the contact strategy across all channels including email, push notifications, on‑site personalisation and other digital channels. Drive the development of omni‑channel multi‑device CRM capabilities to maximise actionable customer data. Improve data collection across the Mamas & Papas ecosystem. Deliver and present regular analysis and KPI reporting to drive continuous improvements. Work closely with stakeholders to present the contribution of CRM to overall sales. Leverage Dotdigital, Dynamic Yield and other technologies to streamline processes and improve efficiency. Benefits 33 days holiday, increasing to 40 with service. Buy & Sell holiday schemes. Employer pension contribution from day‑one enrolment. Significant staff discounts for family & friends. Ongoing discounts across external organisations (holidays, travel, restaurants etc.). Subsidised health & critical illness cover and insurances. Supportive family‑related leave policies (maternity, IVF, surrogacy, paternity, adoption, shared parental leave). Supportive foster care & carers leave. Support for loss and bereavement. A menopause‑friendly employer. Employee recognition and appreciation schemes. Hybrid flexi working – three days in the office – and flex‑time schemes. Free car parking, prayer & contemplation room, subsidised canteen, free tea & coffee, game & TV rooms. Location Head office – Colne Bridge Road, Huddersfield, West Yorkshire, HD5 0RH. This is a 12‑month fixed‑term contract. APPLY TODAY. #J-18808-Ljbffr

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