Marketing Lead

The opportunity to join our team as a Marketing Lead has become available. We are on the lookout for an individual with comprehensive technical knowledge and natural client-facing skills to work closely with our commercial teams. Owning the marketing proposition with confidence and precision. Reach Studios is proud to be the largest web development agency based in Sheffield, South Yorkshire. We specialise in web & mobile application development for global enterprises, SMEs & luxury brands. Our focus on results, culture & unrivalled talent has earned us a reputation on multiple continents. Delivering exceptional results for a multitude of industries. We are proud to say we are a diverse team sharing experiences from across the digital world, working to ensure business growth and exceeding expectations. We’re passionate about the development of our team. Reach isn’t just a job, it is a movement. Where ideas are encouraged & doing what others can’t, won’t or daren’t is the norm. Our vision is to do digital differently and we encourage forward thinkers within our team to bring ideas that achieve that vision. Our Sheffield HQ is a space built to provide an inclusive and welcoming work environment where everyone feels empowered to deliver their best. We actively promote equal opportunities and foster an atmosphere of togetherness, respect, collaboration, and innovation. The Role Reach Studios is looking for a Marketing Lead who can think strategically, execute fast and join the dots between our clients’ growth and our own. You will own the full marketing engine, shaping how we attract, nurture and convert the right clients, and how we help those clients do the same in their own markets. You will sit at the intersection of strategy and delivery. This role will be a perfect blend of hands‑on execution & building roadmaps to underpin growth strategies. You are comfortable going from big picture positioning into channel level tactics without dropping the thread. The role is both client facing and internal. You will join discovery calls, workshops and strategy reviews, translating commercial goals into clear marketing plans. Internally, you will work closely with directors, sales and delivery teams to keep our pipeline healthy, our brand consistent and our message sharp. If you enjoy ownership and want a seat at the table as we scale, this is the role you will want to lead, not just “do”. Core Responsibilities Own and lead marketing strategy Create and maintain a clear, commercially focused marketing strategy for Reach Studios. Develop joined up strategies for key clients that link marketing activity to revenue, not vanity metrics. Spot market opportunities and translate them into campaigns, experiments and offers. Content strategy that supports real buying journeys Map content to the full customer journey: awareness, consideration, decision and retention. Plan content calendars that support sales conversations, case studies and product launches. Ensure content is consistent in tone, message and positioning across all channels. Content marketing that actually ships Brief, edit and oversee high quality content such as; articles, landing pages, case studies and video scripts. Repurpose core pieces into social posts, email sequences and sales collateral. Measure content performance and refine based on data, not guesswork. Growth marketing and experimentation Design and run experiments across channels (social, organic, email, Ai) to improve reach, traffic and conversion. Define clear hypotheses, success metrics and review cycles for each experiment. Build simple, repeatable playbooks that will unlock future growth. Email marketing that nurtures and converts Own our email marketing strategy across newsletters, nurturing journeys and campaign blasts. Use segmentation and basic CRM (customer relationship management) logic to send the right message to the right people. Monitor open, click and conversion rates, and optimise based on performance. Social media marketing with a clear narrative Lead our presence online with a strong, coherent point of view. Build out social content frameworks that support both Reach Studios and our clients. Balance thought leadership, proof of work and direct response style posts. Marketing consultation for clients Join client workshops and strategy sessions as a senior marketing voice. Challenge the vague and push for commercially sensible decisions. Present strategies and results clearly to stakeholders who are not marketing specialists. Reporting and communication Set clear KPIs (key performance indicators) and simple dashboards for both our own and client work. Report progress openly: what is working, what is not and what we are changing to reflect this. Communicate clearly with sales, delivery and leadership so everyone understands the plan. AI specific skills E‑E‑A‑T (Experience, Expertise, Authority, Trustworthiness) and Credibility understanding and implementing. Generative engine optimisation (GEO) understanding and implementing. What We’re Looking For A strategic marketer who can still get hands on You are comfortable owning the full marketing mix across strategy, content, growth and email. You can plan in quarters and years, but you are not afraid of rolling up your sleeves to get things done. A strong writer and clear communicator You can turn complex technical services into clear, compelling messages for non technical buyers. You value clarity over jargon and can explain your thinking with confidence. You have worked in the agency space before You understand longer sales cycles and the importance of trust, proof and positioning. Data aware, not data paralysed You know your way around analytics and marketing platforms. You use numbers to inform & justify decisions. Comfortable with client facing work You can hold your own in a room with decision makers. You listen well, ask sharp questions and are not afraid to challenge weak assumptions. Mindset and behaviours that fit Reach Studios You take ownership rather than waiting to be told what to do. You write the playbook, you don’t just follow it. Clarify the foundations – Audit existing marketing activity, define clear positioning and priorities for Reach Studios. Build a working growth engine – Launch and refine core campaigns across email, content and social with basic reporting in place. Ship client strategies – Deliver and begin executing client marketing strategies with measurable outcomes. Create repeatable playbooks – Document simple, usable processes for campaigns, content and experiments that become our approach. Prove impact – Demonstrate clear movement in pipeline quality, lead flow or key client results linked to marketing influence. Interview Process Phase 1: Online Screening Short online conversation focused on your recent experience across marketing strategy, content and growth. A quick walkthrough of one campaign or initiative you are proud of, including goals, approach and results. Light values and mindset check: how you handle ownership, uncertainty and client pressure. Phase 2: Face to Face Interview In person session at our office with key members of the leadership team. A brief, structured discussion of a simple marketing scenario for a client, to see how you think. Space for you to ask direct questions about the role, expectations and how we work day to day. At each stage we will be clear about timelines, what to expect next and where you stand. If you are looking for a role where you can lead, not just “do”, and you want to be close to the commercial heart of a growing agency, we would like to hear from you. Hours Typical Working Hours: 9:00am – 5:00pm Hybrid working is offered to the team and is available up to 2 days each week. Job Types Full-time, Permanent Company events Cycle to work scheme Ample free parking Fully funded Perkbox membership (access to a monthly allowance + 000’s of discounts) Fully funded Medicash membership (health and wellbeing cash back scheme) On‑site shower Annual leave – we offer 20 days annual leave plus all UK public holidays as standard, as well as a business shut down over Christmas and New Year Personal development – We’re committed to helping you grow not just as a person, but helping your career development too with relevant courses and investing into new technologies to further your development as part of an ever growing business. Schedule Monday to Friday Ability to commute/relocate Sheffield: reliably commute or plan to relocate before starting work (required) Registered in England & Wales. Company No. 07357343. #J-18808-Ljbffr