Brand Experience Strategist

6 days ago

Greater London, United Kingdom MG Empower Ltd. Full time

Reports to: Strategy Director / Head of Strategy Company: MG Empower About MG Empower MG Empower is a global integrated marketing agency. We architect transformative strategies and brand initiatives at the crossroads of culture, creativity, and technology. As an integrated partner, we deliver across influence, social, content, brand experience, media, and creative execution — helping brands connect with audiences in ways that are both culturally relevant and business-driven. From beauty and lifestyle to tech, fashion, FMCG, hospitality, and food & beverage — we partner with brands to create ideas that matter. Role Overview The Brand Experience Strategist will play a key role in shaping how brands show up in the real world.This role is dedicated to building meaningful, impactful brand experiences — from immersive activations and cultural events to large-scale installations and community-driven engagements. We are looking for someone who combines strategic thinking with creative vision: a strategist who knows how to turn insights into experiences that spark conversation, create cultural relevance, and drive lasting connections. Key Responsibilities Lead the strategic development of brand experiences, from immersive activations to flagship events and community-driven initiatives. Translate cultural trends, consumer insights, and brand values into innovative offline experiences. Partner with creative and production teams to ensure strategies are brought to life with impact, purpose, and meaning. Define experience journeys that integrate storytelling, engagement, and interaction. Develop strategies that balance creativity with measurable business outcomes (awareness, engagement, community growth). Build frameworks that connect brand experience with wider integrated campaigns (influence, social, digital). Present strategic recommendations and experience roadmaps to senior clients and stakeholders. Monitor cultural and experiential trends globally to ensure MG Empower is leading conversations in brand experience. Candidate Profile We are looking for a creative and strategically-minded individual who thrives on building impactful offline brand experiences that drive engagement and cultural relevance. 5+ years’ experience in brand experience strategy within an agency or brand environment. Proven ability to develop and deliver strategies for live activations, events, installations, or experiential campaigns. Strong creative sensibility with the ability to inspire and collaborate with creative and production teams. Deep understanding of how brand experiences drive cultural relevance, community, and engagement. Strategic mindset with the ability to connect offline experiences to wider brand and marketing objectives. Confident presenter and communicator, able to articulate ideas to senior clients. Highly organised and comfortable working in a fast-paced environment. Experience across multiple industries (beauty, lifestyle, tech, fashion, FMCG, hospitality, F&B). Knowledge of global event and culture calendars (Cannes, Fashion Week, Art Basel, etc.). Multilingual is a plus. What We Offer Opportunity to shape world-class brand experiences for leading global brands. A dynamic environment where creativity and cultural relevance drive everything we do. Exposure to international markets and high-profile events. Competitive salary + performance-based bonus. #J-18808-Ljbffr

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