Global Brand Manager

5 hours ago

Maidenhead, United Kingdom Karo Healthcare Full time

Global Brand Manager - Innovation Location: Maidenhead, UK Company: Karo Healthcare, a dynamic and growing personal‑care retail company that sells health and beauty brands across 90 countries. What's in it for you? Chance to shape one of Karo's fastest‑growing wellness brands. End‑to‑end ownership of innovation and portfolio strategy for Nutravita – from idea to launch. Exposure to international markets and cross‑functional collaboration in a fast‑paced, entrepreneurial setting. A culture that values curiosity, growth, and hands‑on impact. What you'll be doing Drive innovation strategy: support the Head of Brand Marketing in defining and executing Nutravita's innovation roadmap, grounded in consumer insights and market trends. Lead portfolio management: oversee the Nutravita product range, making strategic recommendations on optimisation, reformulation, and innovation opportunities. Deliver high‑impact projects: lead new product launches, major reformulations, and category expansion projects from concept through post‑launch review. Own the go‑to‑market execution: build and deliver GTM strategies including launch campaigns, e‑commerce activations, and content development across Amazon and owned channels. Champion collaboration: work cross‑functionally with R&D, Supply Chain, Regulatory, and Creative to ensure projects land on time and on brand. Requirements 4‑6 years' experience in brand management within FMCG or self‑care industries. Proven track record of end‑to‑end innovation delivery from idea to in‑market success. Strong commercial acumen and ability to build compelling business cases (forecasting, P&L, ROI). Skilled in launch marketing and full‑funnel campaign development, especially across social and e‑commerce. Experience with Amazon as a growth channel, including NPD launches, demand generation, and product content optimisation. Exceptional project management and stakeholder leadership across multiple simultaneous initiatives. Passion for health, wellness, and VMS (vitamins, minerals, supplements). Benefits Opportunity to create, grow, and encourage. Competitive salary pack and many growth opportunities to meet personal ambitions. Flexible schedule, hybrid model with primary workplace in the office, and work‑life balance. Responsibility for exciting and challenging projects that have a direct, visible impact on customers and the industry. Very positive work environment in a dynamic, international, and motivated team. Start‑up spirit while being part of a large international organisation with strong values. Equal opportunity Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age. Job details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Product Management and Marketing Industries: Non‑profit organisations and primary and secondary education #J-18808-Ljbffr

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