Brand Lead

**Field of work**:Sales, Marketing & Market Access

**Posting Date**:23 Dec 2024

**Application deadline**: 10th January 2025
**Location**: Maidenhead SL6 3UD, Berkshire, United Kingdom
**Contract type**: Permanent
**Job ID**: 2810

**Shape the LEO Pharma of tomorrow**
At LEO Pharma, our mission transcends the conventional. We're on an ambitious path to become the leaders in medical dermatology worldwide. You will be leading on the brand strategy in a highly competitive specialized market. Major challenges, big responsibility and on-going development are guaranteed in this position.In the Dermatology Business unit we share a “challenge accepted” mindset and are guided by our winning behaviours of simplification, collaboration, and accountability, to achieve our goals**Your new role**
As a Brand Lead your overall objective is to lead development and execution of brand strategy and tactics for UKIE market, ensuring that the strategy is aligned and supportive of the overall Global Commercial Plan. This includes:
- Provide inspirational cross functional leadership of all UKIE brand planning process and commercial brand projects to maximize execution vs timelines.
- Development of innovative and impactful marketing strategies and tactics targeted toward healthcare providers (HCP) promotion
- Leadership of the integration and optimization of multi-channel campaigns and core advertising assets to create tailored HCP promotional journeys in conjunction with the brand manager and Customer Engagement Manager
- Lead the localization of appropriate global assets and development of local bespoke assets where required with timely execution of deliverables.
- Lead the generation of market insights, asset and product performance through systematic market research, competitive intelligence and other means of feasible data collection.
- The role will serving as brand coordinator for all functions, including medical, market access, commercial excellence, marketing, finance, supply, regulatory and sales operations to ensure a collaborative, best-in-class execution of plan.

**This is a head office based role in Maidenhead with hybrid options to work from home up to 3 days per week.**

**Your qualifications**
To succeed in this role, we imagine that you have the following qualifications:
- BA/BS degree required; MBA preferred
- Substantial pharmaceutical experience including product management in specialty care/ biologics.
- Demonstrably launch experience having worked on a readiness plan through to post launch
- Ability to lead through influence and promote highly engaging cross functional collaboration
LEO Pharma is built on collaboration, innovation and curiosity. Is this you? As a person you are an engaging leader who is able to present with impact. You are self aware and are able to adapt quickly and execute plans in a fast paced and results orientated environment. Your analytical skills and forecasting acumen are the backbone to your strong strategic and tactical marketing expertise**Your new team**
You will report to the Head of Marketing and work within the Dermatology marketing team, alongside Brand Leads and Brand Managers, Customer Engagement Manager.You do not need to upload a cover letter, but feel free to add a few sentences in your resume or CV on why this position has your interest.**Beyond the skin**
- Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.

For certain positions, LEO Pharma might complete a background check conducted by a third party.