Events Senior Marketing Manager

Times Higher Education provided pay range This range is provided by Times Higher Education. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Hybrid - 2 days per week in our Holborn office Salary up to £50,000 DOE Empowering higher education by combining data and expertise within a global platform, Times Higher Education (THE) helps universities deliver transformative impact for people, places and the planet. We connect the world’s higher education community, facilitate the flow of ideas and talent, and support academics and students to fulfil their potential. THE’s global events provide unrivalled thought leadership that gets under the skin of the big issues in higher education today. Chaired by our expert staff and journalists, our wide-ranging series of agenda‑setting events brings together global thought leaders and influencers from across academia, government and industry to debate, discuss and drive forward the future of higher education governance, innovation and research. About The Role We’re looking for a confident marketer to manage the marketing strategy and delivery for a vertical within our events portfolio. You’ll play a key role in planning and executing campaigns, leading a small team, and ensuring events hit their targets. This is a hands‑on role requiring strong event marketing experience, excellent project management skills, and the ability to balance strategy with delivery. You will be part of the Government and Digital team. THE’s events in the digital space bring together pre‑eminent global thought leaders across higher education, research, industry and government to share best practice in digital transformation, technology policy and adoption and use of AI. These events aim to create discussions that will foster innovation and collaboration to advance and improve the use of today’s technologies in education. Our government events are the meeting place for ministers of education across the globe, focusing on the most pressing policy challenges and developing solutions that support global education from early years to further education. Key Responsibilities Manage and lead the marketing strategy and day‑to‑day delivery for your events, meeting KPIs. Develop audience‑led plans with strong, benefit‑focused messaging. Manage and coach marketing managers and executives. Build strong relationships with stakeholders, sponsors, and partners. Identify and manage outreach to event partnerships to extend campaign reach. Develop, create, and manage all campaign assets (emails, social, video, commercial materials). Write and proof marketing copy across web, email, and print; liaise with designers and sub‑editors. Manage audience data, segmentation, and targeting. Deliver lead generation campaigns to support corporate and academic sponsorship sales efforts, ensuring alignment with commercial objectives. Report on campaign performance and make recommendations. Travel to events to support onsite delivery, including registration desk, social output and video/interview support. Support wider marketing team initiatives and cross‑functional collaboration. Diversity and Inclusion We do you. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self‑identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated. Empowering higher education by combining data and expertise within a global platform, Times Higher Education helps universities deliver transformative impact for people, places and the planet. We connect the world’s higher education community, facilitate the flow of ideas and talent, and help academics and students fulfil their potential. We are proud to support universities, and believe that together we will build a better, more sustainable future. © 2025 THE - Times Higher Education. All rights reserved. #J-18808-Ljbffr