Marketing Director

3 days ago

Crawley, United Kingdom Leo Cancer Care Full time

Overview We are seeking a highly motivated and dynamic senior marketeer to provide 12-month maternity cover. This pivotal role will be responsible for leading Leo Cancer Care's marketing function, including but not limited to: strategic development, brand enhancement, product marketing, event management, and content initiatives. A big part of this role will be to support, lead and mentor a high-performing team. Most importantly for us as a growing company, we need someone who can balance big strategic thinking that is not afraid to muck in and do the work to ensure we all succeed. Key Responsibilities Team Leadership and Development: Lead, mentor, and foster the professional growth of the marketing team, ensuring a collaborative and high-achieving environment. Strategic Marketing & Brand Management: Implement and evolve the comprehensive marketing strategy, strengthening the Leo Cancer Care brand and managing public relations to elevate the company's market presence. Sales Enablement: Develop and execute lead-generation activities across all channels, ensuring close alignment with the Sales team to support their objectives. Product Marketing Leadership: Drive all marketing efforts for the product portfolio, including strategic positioning, compelling messaging, robust go-to-market strategies, and the creation of essential collateral. Event and Webinar Management: Oversee all major events and webinars, with a focus on maximizing return on investment (ROI), enhancing brand awareness, generating leads, and facilitating sales meetings. This includes diligent budget management. Stakeholder Relationship Management: Cultivate and maintain strong relationships with customers, partners, and key stakeholders, including collaborative content creation to drive awareness and education. Campaign Development and Execution: Create and deliver impactful marketing campaigns designed to educate on new features and proactively address potential market objections. Content Strategy and Oversight: Lead the development and execution of the content strategy across digital, print, and video, ensuring high-quality, compelling communications and consistent brand voice. Significant autonomy and flexibility in shaping the marketing plan and activities. The opportunity to join a high-performing and supportive team. A dynamic, creative, and innovative work environment where your contributions will directly impact cancer care. Role Details Seniority level: Director Employment type: Contract Job function: Marketing Industry: Medical Equipment Manufacturing Referrals increase your chances of interviewing at Leo Cancer Care by 2x #J-18808-Ljbffr

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