Marketing Director

1 week ago

Crawley, West Sussex, United Kingdom Leo Cancer Care Full time £60,000 - £90,000 per year

Role Overview:

  • Job Title:
    Marketing Director
  • Location:
    Crawley, UK (Hybrid)
  • Reports To:
    Chief Commercial Officer
  • Contract:
    12-month Maternity Cover

Position Summary:

We are seeking a highly motivated and dynamic senior marketeer to provide 12-month maternity cover. This pivotal role will be responsible for leading Leo Cancer Care's marketing function, including but not limited to: strategic development, brand enhancement, product marketing, event management, and content initiatives. A big part of this role will be to support, lead and mentor a high-performing team. Most importantly for us as a growing company, we need someone who can balance big strategic thinking that is not afraid to muck in and do the work to ensure we all succeed.

Key Responsibilities:

  • Team Leadership and Development:
    Lead, mentor, and foster the professional growth of the marketing team, ensuring a collaborative and high-achieving environment.
  • Strategic Marketing & Brand Management:
    Implement and evolve the comprehensive marketing strategy, strengthening the Leo Cancer Care brand and managing public relations to elevate the company's market presence.
  • Sales Enablement:
    Develop and execute lead-generation activities across all channels, ensuring close alignment with the Sales team to support their objectives.
  • Product Marketing Leadership:
    Drive all marketing efforts for the product portfolio, including strategic positioning, compelling messaging, robust go-to-market strategies, and the creation of essential collateral.
  • Event and Webinar Management:
    Oversee all major events and webinars, with a focus on maximizing return on investment (ROI), enhancing brand awareness, generating leads, and facilitating sales meetings. This includes diligent budget management.
  • Stakeholder Relationship Management:
    Cultivate and maintain strong relationships with customers, partners, and key stakeholders, including collaborative content creation to drive awareness and education.
  • Campaign Development and Execution:
    Create and deliver impactful marketing campaigns designed to educate on new features and proactively address potential market objections.
  • Content Strategy and Oversight:
    Lead the development and execution of the content strategy across digital, print, and video, ensuring high-quality, compelling communications and consistent brand voice.

Our Offering:

  • Significant autonomy and flexibility in shaping the marketing plan and activities.
  • The opportunity to join a high-performing and supportive team.
  • A dynamic, creative, and innovative work environment where your contributions will directly impact cancer care.

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