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Influencer Marketing Manager
2 weeks ago
Key Responsibilities Lead end-to-end influencer campaign management - from creator discovery, vetting and contract negotiation through to activation, content approvals, publishing, and post-campaign reporting, ensuring all activity meets brand, legal, and compliance standards. Develop strategic influencer marketing plans by gathering audience, market, and business insights, partnering with Strategy and Insights teams, and delivering data‑driven recommendations and PCAs that align with client objectives. Manage client relationships by serving as a trusted day‑to‑day contact, confidently challenging briefs, addressing issues, and ensuring campaigns are delivered on time, within scope, and to a high standard. Collaborate with internal teams (including Paid Social, Creative, Finance, and other agency partners) to integrate influencer content into wider content and media plans, optimise amplification, and support cross‑agency workflows. Oversee commercial and operational excellence by managing scopes of work, tracking budgets, ensuring accurate financial reconciliation, and coordinating with Finance on invoicing, compliance, and timely payments. Build strong relationships across the influencer ecosystem – including creators, talent agents, platforms, and internal stakeholders – while educating wider teams on the role of influencer marketing within broader content strategies. Deep influencer marketing and creator management expertise, with hands‑on experience running end‑to‑end campaigns – from talent sourcing and negotiation to content delivery, usage rights, and performance analysis. Strong understanding of the creator economy and social media landscape, including platform trends, audience behaviour, retail media connections, and evolving best practices. Excellent stakeholder and relationship‑management skills, able to build trust with influencers, agents, clients, and cross‑functional internal teams. Proven project and operational‑management capability, confident managing multiple campaigns, timelines, budgets, scopes of work, and compliance requirements across markets. Strong analytical and technical skills, including experience using influencer‑management and insights platforms (e.g., CreatorIQ, Traackr, Tagger) to inform strategy, optimise campaigns, and demonstrate success. Exceptional communication, negotiation, and leadership abilities, with the confidence to present ideas, guide others, challenge thinking constructively, and inspire creative and strategic storytelling. About Us At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency. Publicis Media Content is a multi‑disciplinary team designed to make and distribute content that consumers will read, watch and share. Working across Influencers, Media Partnerships, Social and Web/Search, we plan, make and measure awesome content for global brands. Publicis Groupe is seeking an Influencer Campaign Manager to join the incredible Publicis Media Content team. Reporting into the Account Director, you will be required to manage and execute multiple influencer campaigns across a range of UK and global clients, sectors and social channels. You will also be responsible for project managing the end‑to‑end delivery of your campaigns from initial response through to campaign activation, talent content creation and post‑campaign reporting, ensuring they run smoothly, on time and deliver agreed KPIs. Work Arrangement & Inclusivity Publicis Media / Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classic Pension, Life Assurance, Private Medical and Income Protection Plans we also offer work‑flexibility and wellbeing support. We operate a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition that may affect your assessment), please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Benefits WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING – BANK HOLIDAY SWAP & BIRTHDAY DAY OFF. You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS – membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. #J-18808-Ljbffr
