CRO Digital Experience Lead

2 days ago

Reading, United Kingdom Harnham Full time

OverviewSenior Recruitment Consultant - Marketing & Digital (Analytics, Product, Research, Insights and CRM) at Harnham - London, UKLocation: Theale – 3 days a week on-siteType: PermanentThis leading UK retailer has built a reputation for delivering high-quality products direct to consumers through a range of well-known brands. With a strong digital presence and multiple eCommerce sites, they are focused on creating seamless online journeys and optimising every customer touchpoint.The RoleAs the CRO Digital Experience Lead, you’ll take ownership of the company’s CRO strategy, working closely with a dedicated CRO Executive and cross-functional teams to improve website performance and elevate the customer experience. This is a hands-on, strategic role where you’ll be deep in analytics platforms like FullStory and Hotjar to identify challenges, remove customer journey friction, and implement data-led solutions. You’ll work with an agency partner initially, with a longer-term aim to bring more capability in-house.Key responsibilitiesOwning and driving the CRO strategy across multiple brand websites and appsAnalysing user behaviour to identify pain points and opportunities for optimisationCollaborating with UX/UI, SEO, and development teams to deliver impactful tests and improvementsPartnering with stakeholders to demonstrate CRO impact on performance metricsHelping to reduce reliance on external agencies over timeYour skills and experienceProven experience in CRO and digital experience optimisationProficient with tools such as FullStory, Hotjar, or similarComfortable working with data to inform decisions, but able to think beyond the numbers to create engaging user experiencesBackground in agency or client-side eCommerce is welcomeStrong stakeholder management and communication skillsIdeally some leadership or mentoring experience, though not essentialBenefitsOpportunity to shape and own the CRO strategy in a newly dedicated roleWork on multiple high-traffic websites with a growing digital teamCollaborative, data-driven culture with a focus on customer experience #J-18808-Ljbffr

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