Advertising and Marketing Manager

As our Advertising and Marketing Manager you will help develop and implement the core marketing strategy, focusing on driving profitable customer acquisition and ROI whilst continuing to develop the iD brand to support increased brand awareness and consideration. You will be responsible for the end-to-end management of campaigns across paid media, working closely with our media agency to define target audience and campaign objectives, as well as setting campaign timelines, budgets, and KPIs for tracking success. You'll also oversee the production process of advertisements, ensuring adherence to timelines, quality standards, and brand guidelines, as well as delivery. You'll also work collaboratively alongside colleagues who own different areas of our marketing mix, supporting and guiding one-another to achieve and drive meaningful results. Responsibilities Support the development and implementation of a cross‑channel marketing strategy to support acquisition and brand growth Ownership of "always on" digital advertising activity, working with our Media agency to ensure cost‑efficiency, effective on‑channel performance and ROI Responsible for advertising asset production and media trafficking, managing multiple agencies to ensure timelines are hit Managing the relationships, briefs, and output for our Creative and Media agencies; as well as the end‑to‑end management of both brand and acquisition campaigns Defining and reporting on KPIs with regular analysis of performance using the relevant metrics and data (reach, impressions, click‑through rates, etc.) to identify any areas for improvement and optimisation Collaborating with internal stakeholders to understand marketing goals and target audiences, as well as conducting research to develop strategic advertising plans that align with business objectives Qualifications 2–3 years' experience working in a similar or equivalent role First‑hand experience working in Digital and/or ATL marketing Ability to manage agency and 3rd party partners Ability to identify creative and innovative opportunities Strong verbal and written communication skills Strong influencing and presentation skills Budget management experience Experience in managing people is preferable Experience in working within the Telecommunications or Subscription based business preferable, but not essential Benefits 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme Private Medical Insurance Life Assurance Fantastic colleague discounts on Tech with Currys and iD Mobile Hybrid working (with an expectation to meet in person 2–4 times per month) We're iD Mobile, one of the UK's leading mobile virtual network operators. We launched in May 2015 and have over 2.3 million Pay Monthly customers. We're pretty sure our success has a lot to do with our wide range of feature‑packed plans. We offer everything from super‑value Pay‑as‑you‑go and SIM‑only deals, right up to the latest smartphones from the big‑name manufacturers. We're delighted about our success so far and have very ambitious plans for the future. iD Mobile is an exciting place to work. We're a relatively young and dynamic start‑up, and we value innovation, imagination, and creativity. If you've got a great idea, we'll help you run with it. We're passionate about finding new ways to address our customers' needs. We're a little different to other start‑ups, though, because we're part of Currys PLC, Europe's leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we're part of a much bigger family. Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on‑going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we're in a position to make a real impact on people and the planet. #J-18808-Ljbffr