Senior Pay-Per-Click Executive

3 days ago


Eastleigh, United Kingdom Ecclesiastical Insurance UK Full time

About the role Lloyd & Whyte, part of Benefact Group, is looking for a Senior Pay‑Per‑Click Executive to join their Marketing team in Eastleigh. The role leads paid search strategy, making data‑led decisions and ensuring campaigns meet commercial goals and regulatory standards. Responsibilities include planning, delivering and optimising high‑impact PPC campaigns across multiple platforms to generate quality leads and maximise ROI. What you’ll be doing Lead planning, delivery and optimisation of PPC campaigns across Google, Microsoft and other platforms; keep up to date with trends and compliance requirements. Conduct keyword research, competitor analysis and audience segmentation to identify opportunities. Monitor campaign performance, adjust bids and budgets to improve CTR, CPC, conversion rates and ROAS. Collaborate with SEO, analytics and creative teams to align campaigns with wider marketing activity. Set up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights. What you’ll need to have Knowledge and understanding of digital marketing principles and theory. Play a crucial part in driving leads to our websites and improving ROI. Understanding of the technology behind digital platforms to liaise with tech teams. Ability to manage time, meet deadlines and work within a budget while delivering a service to the highest standard. Excellent copywriting skills with a focus on conversion. What makes you stand out Proven experience managing PPC campaigns with measurable ROI. Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.). Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads. What we offer 28 days annual leave plus bank holidays. Birthday off. Group personal pension. Bonus scheme. Holiday buy scheme. An array of health and wellbeing benefits, company cash plan, income protection and life assurance. Enhanced sick pay and parental leave. Support and funding toward study and professional qualifications. Paid time off for volunteering. Hear from the hiring manager “We’re a supportive, creative, and driven digital team at Lloyd & Whyte. If you’re passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role.” Seniority level Not Applicable Employment type Other Job function Business Development and Sales Industries Insurance Salary: £27,000–£34,000 (depending on experience) Working hours: 35 hours per week Duration: Permanent Location: Eastleigh #J-18808-Ljbffr



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